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SUMMARY:Pet Retail & Animal Health Insights to Kick Off 2024
DESCRIPTION:Join CRC’s Pet Insights Council on Thursday\, April 4 at 11:00 am ET for our upcoming webinar: Pet Retail & Animal Health Insights to Kick Off 2024. \nThe pet channel is currently navigating various macro pressures impacting wallets\, with value retailers appearing to outperform to start the year. Pureplay eCommerce retailers are working to retain market share while Pet Specialty retailers are pivoting strategies to drive traffic. \nDuring this 45-minute session\, CRC’s Pet Insights Team will discuss timely insights and share best practices for pet industry participants to effectively strategize in 2024. CRC Analysts Claire Obertin and John Selio will overview the most important changes happening online\, in pet retail\, and at the vet clinic. \nOther discussion points include: \n\nSales/market share dynamics to start 2024\nDifferent pet parent personas from our recent pet consumer survey\nLatest insights from industry trade shows – Global Pet Expo\, Western Vet Conference & VMX\n\nRegistration includes the slide deck and audio replay we’ll send out after the call. \n  \nAbout the Presenters\n\nClaire Obertin\nMarket Research Associate\nCleveland Research Company \nClaire is a Market Research Associate at Cleveland Research Company\, leading the Pet Insights Council\, identifying and communicating key insights straddling both the Pet Retail and Animal Health channels. Claire previously worked on the Home Improvement team at Cleveland Research\, leading efforts within the eCommerce channel. Prior to joining CRC\, Claire worked for J.P. Morgan Asset Management. \nClaire holds a bachelor’s degree in Supply Chain & Operations Management and Marketing from Miami University. \n  \n \nJohn Selio\nSenior Research Associate\nCleveland Research Company \nJohn is a Senior Research Associate at Cleveland Research Company covering the digital\, mass\, club\, grocery\, dollar/value\, consumer electronics\, and pet retail channels. John networks with suppliers\, distributers\, and retailers across all covered channels to uncover best practices and share insights on key emerging themes in the market. \nJohn graduated from Miami University in Ohio.
URL:https://www.clevelandresearch.com/event/pet-retail-animal-health-insights-for-2024/
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SUMMARY:The Digital Shelf Journey: Starting Out\, Optimizing\, and Winning Everywhere
DESCRIPTION:CRC Thought Leader Fireside Chat Featuring Stackline & Conagra Brands\n  \nThe digital shelf is the modern\, online battleground where brands vie for the attention of high-intent shoppers. Just like physical shelves\, the digital shelf is all about how\, where\, and when your products appear and optimizing every element of that interaction with your potential buyer. Reach the top of the page\, and you’ve won the eyeballs of shoppers searching in your subcategory. Sink to the bottom\, and your brand suffers with the dregs of ignominy. \nFor large vendors like Conagra Brands\, having a diverse portfolio spanning several grocery aisles means you must tailor your online strategy for both large national retail channels and regional/emerging channels\, which each have varying levels of digital capabilities. \nWith well-known brands like Marie Callender’s\, Vlasic\, Orville Redenbacher’s\, Slim Jim\, and more\, the Conagra Digital Commerce Team teamed up with Stackline to elevate Conagra’s digital shelf and prioritize content as a pivotal element of its operational framework and marketing strategy. Working with the right tools has allowed Conagra to optimize its digital presence and ultimately improve performance. \nWe’re excited to collaborate with CRC Thought Leader partner Stackline to host our latest fireside chat The Digital Shelf Journey: Starting Out\, Optimizing\, and Winning Everywhere. \nJoin us as CRC’s Nick Fischietto sits down with Reshma Schneider (Senior Director\, eCommerce at Conagra Brands) and Mitch Keidan (Co-founder and Head of Product at Stackline) as they share their story on how to take already established brands to the next level. \nOther discussion topics include: \n\nOptimizing product content\, including descriptions and visuals\nManaging customer reviews and feedback\nLeveraging the digital shelf for upselling and cross-selling opportunities\n\nRegistration includes access to the on-demand replay we’ll share after the call. \n  \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership\, this series aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From industry intelligence to essential best practices\, this program is ideal for professionals\, industry leaders\, and enthusiasts who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n\nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University. \n  \n\nMitch Keidan\nCo-Founder & Head of Product\nStackline \nMitch is the Vice President of Product at Stackline\, which is a technology company that builds subscription-based commerce tools and services for thousands of the largest consumer brands\, retailers\, and professional service firms. \nMitch is based in Seattle\, where Stackline is headquartered. The company also has offices in Minneapolis\, New York\, Salt Lake City\, London\, and Buenos Aires. \nPrior his work at Stackline\, Mitch worked as a Senior Strategy Analyst for New Business & Solution Incubation at Diebold. Mitch received his Bachelors of Science in Finance and Accounting from Baldwin Wallace University. \n  \n \nReshma Schneider\nSenior Director\, eCommerce\nConagra Brands
URL:https://www.clevelandresearch.com/event/digital-shelf-journey-fireside-chat/
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