BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Cleveland Research Company - ECPv6.17.4//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.clevelandresearch.com
X-WR-CALDESC:Events for Cleveland Research Company
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20231102T140000
DTEND;TZID=UTC:20231102T143000
DTSTAMP:20231121T155747Z
CREATED:20230606T150756Z
LAST-MODIFIED:20231121T155747Z
UID:10000028-1698933600-1698935400@www.clevelandresearch.com
SUMMARY:Boosting Sales Beyond Ad Budgets: The Power of the New Digital Toolkit
DESCRIPTION:Fireside Chat Featuring Thought Leader Stackline\n  \nBrands and manufacturers across eCommerce are confronted with mounting challenges such as growing competition\, traffic headwinds\, advertising budget ceilings\, and increasing cost per click (CPC) rates. In response\, companies are turning to innovative methods to expand their audiences\, personalize customer shopping experiences\, and of course\, drive sales. Whether you’re in the B2C or B2B space\, what new strategies should you consider to remain relevant in a rapidly changing digital marketplace? \nJoin Cleveland Research and Stackline on Thursday\, November 2 at 2:00 pm ET for an interactive fireside chat: Boosting Sales Beyond Ad Budgets: The Power of the New Digital Toolkit. \nFrom harnessing consumer intelligence and crafting compelling content to best leveraging ratings and utilizing generative AI\, we’ll dive into the key strategies employed by leading brands and retailers. You’ll walk away with a fresh perspective around new tools to generate sales growth across Amazon\, Walmart\, and other retailers. \nSome questions we’ll answer include: \n\nHow do you leverage consumer intelligence into your advertising and content strategies?\nWhat are top brands and retailers doing to best leverage their ratings and review content?\nHow does the customer engagement playbook shift when targeting B2B shoppers?\nIn what ways can generative AI help optimize customer engagements?\nHow critical is content to your digital shelf strategy?\nConsidering the FTC’s recent rule restricting what constitutes as a real and honest product review\, how can brands ensure they follow these guidelines while still generating enough buzz around their products?\nIf you had incremental marketing dollars\, would you invest that money into generating more ratings and reviews from consumers or invest those dollars into an influencer as a form of inorganic rating or review?\n\nPlease submit questions ahead of time you would like discussed to nfischietto@cleveland-research.com. Additionally\, audience members will have the opportunity to ask questions (via chat) during the conversation. \nEven if you can’t attend the live session\, still register to receive the on-demand replay we’ll send out afterwards. \n  \nAbout the Presenters\n\nLindey Palmer\nVice President\, Solutions Architecture\nStackline \nSince joining Stackline in 2017\, Lindey has held several key positions and led our Solutions Architect organization to support clients in 26 countries. \n\nPatrick Leake\nVice President\, Customer Strategy\nStackline \nSince joining Stackline in 2018\, Patrick has held several key positions and led our Customer Strategy organization to support clients in 26 countries. \nAbout Stackline\neCommerce is changing the way brands interact with consumers – and Stackline is powering that change by helping companies reach their audience and build loyalty at global scale. The company’s eCommerce platform unites real-time data across shopper\, marketing\, operations and competitive intelligence. It also equips brands with tools to automate and execute eCommerce marketing and operations\, spanning the largest online retail platforms. Stackline’s products are among the critical resources brands need to succeed given the rapid acceleration of the online retail space. \n  \n \nNick Fischietto\nExecutive Director\, eCommerce Council \nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/new-digital-toolkit-fireside-chat/
LOCATION:GA
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/10/2023-11-Stackline-Fireside-Chat-WEB-v3.jpg
END:VEVENT
END:VCALENDAR