BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Cleveland Research Company - ECPv6.16.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Cleveland Research Company
X-ORIGINAL-URL:https://www.clevelandresearch.com
X-WR-CALDESC:Events for Cleveland Research Company
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T140000
DTEND;TZID=UTC:20230531T150000
DTSTAMP:20230531T203843Z
CREATED:20230211T175805Z
LAST-MODIFIED:20230531T203843Z
UID:10000020-1685541600-1685545200@www.clevelandresearch.com
SUMMARY:Amazon Marketing Cloud: Thinking Beyond ROAS
DESCRIPTION:Thought Leader Webinar featuring The Mars Agency\n  \nAs shoppers’ path-to-purchase grows increasingly complex and competition continues to ramp\, brands are looking to unlock better connectivity to the end consumer in order to gain confidence in what each dollar of ad spend is working to achieve. \nFor brands looking for deeper insights into shoppers’ journeys and moving away from traditional forms of measurement like ROAS\, developing capabilities with Amazon Marketing Cloud and clean rooms will be a key muscle for eCommerce / omnichannel teams to build. \nJoin Cleveland Research Company and The Mars Agency on Wednesday\, May 31 at 2:00 pm ET for our Thought Leader Webinar – Amazon Marketing Cloud: Thinking Beyond ROAS – as we overview Amazon Marketing Cloud (AMC) and detail the ways your brand can leverage the tool to move your business forward. \nDiscussion topics include: \n\nHow to think about AMC and where it can drive your business forward\nWhy traditional forms of measurement like ROAS are increasingly being viewed as incomplete\nWhat metrics should your brand be using to best measure the effectiveness of an advertisement\n\nRegistration includes the full video replay we’ll send out after the call. \n  \nAbout the Presenters\n \nJack Lindberg\nDirector\, Media Insights & Analytics\nThe Mars Agency \nBased in New York\, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency. \nJack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency\, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics\, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN\, The New York Times\, and The Athletic. \nIn addition to his professional accomplishments\, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama. \n  \nAbout The Mars Agency \nThe Mars Agency is an award-winning\, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas\, Europe and Asia\, they create breakthrough\, connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform\, Marilyn is the first and only end-to-end commerce advisor. \n  \n \nNick Fischietto\nExecutive Director\, eCommerce Council \nCleveland Research Company \nNick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring  channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/amazon-marketing-cloud-thinking-beyond-roas/
ATTACH;FMTTYPE=image/png:https://www.clevelandresearch.com/wp-content/uploads/2023/05/2023-05-Amazon-Marketing-Cloud-Thinking-Beyond-ROAS-TL-Webinar-WEB.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230419T120000
DTEND;TZID=UTC:20230419T130000
DTSTAMP:20230419T202543Z
CREATED:20230404T135202Z
LAST-MODIFIED:20230419T202543Z
UID:10000013-1681905600-1681909200@www.clevelandresearch.com
SUMMARY:Impact of China’s Reopening and Its 2023 Economic Outlook Webinar
DESCRIPTION:China surprised the world four months ago with a U-turn on its stringent COVID policy. Now that society is fully reopened\, many expect that the change could stabilize the global supply chain and boost commodity prices. But what is the real impact of China’s reopening on its economy and the world? Could China’s reopening boost global trade demand and alleviate some recession fear? Or will China be too busy fighting its own battles of the US-China competition and domestic debt issue? \nJoin CRC on Wednesday\, April 19 at 12:00 pm ET when they host Impact of China’s Reopening and Its 2023 Economic Outlook Webinar. \nIn this webinar\, our Macro Research Team will discuss the extent of recovery in China’s economic activities based on our channel research\, the most followed economic data\, and high-frequency data. Our analysts will also discuss CRC’s findings on China’s supply chain recovery\, the recent impact on commodity prices\, and its overall economic outlook. \nRegistration includes access to the live session\, webinar presentation deck and on-demand replay link. \n  \n  \nAbout the Presenter\n \nSkylar Xie\, CFA\nDirector of Macro Research\nCleveland Research Company \nSkylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research\, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. \nSkylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing\, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland\, Ohio. In May 2021\, Skylar received her MBA from the Wharton Business School in Philadelphia\, PA and is a CFA® charterholder.
URL:https://www.clevelandresearch.com/event/2023-china-economic-outlook-webinar/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/04/2023-04-China-Economic-Webinar.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230406T140000
DTEND;TZID=UTC:20230408T150000
DTSTAMP:20230512T175933Z
CREATED:20230323T184916Z
LAST-MODIFIED:20230512T175933Z
UID:10000012-1680789600-1680966000@www.clevelandresearch.com
SUMMARY:The New Customer Metrics Webinar
DESCRIPTION:How brands can calculate & optimize customer metrics across retailers for scale in connected commerce\n\nThought Leader Webinar Featuring Stackline\n  \nToday brands face increased competition\, escalating acquisition costs\, and diminished customer loyalty. However\, the solution isn’t more of the same. It’s something new. \nLeaders from organizations – from brand\, marketing\, sales\, BI/analytics\, finance\, and operations – must align around new customer metrics to focus on actions that will drive profitable growth. \nJoin Cleveland Research Company and Stackline on Thursday\, April 6 at 2:00 pm ET for our Thought Leader Webinar: The New Customer Metrics. \nDuring this session\, Stackline’s CEO\, Michael Lagoni\, will detail the critical metrics and key actions that brand leaders must embrace to scale more thoughtful growth in connected commerce. \nKey highlights: \n\nMethods for calculating key brand metrics like Churn\, Churn Switch\, and Customer Lifetime Value (CLV) that your organization can align on\nDetails on the impact degrading customer brand loyalty has on acquisition economics\nInsight into how Shopper Journey Management solutions (or SJM) are utilized across markets to improve CLV\n\n  \nAbout the Presenters\n\nMichael Lagoni\nChief Executive Officer\nStackline \nMichael is the CEO of Stackline\, an award-winning connected commerce technology company. On a mission to fuel the future of commerce by bringing brands and customers closer together\, Stackline enables commerce performance for over 7\,000 brands worldwide. G2 has recently recognized Stackline as a Leader in Ecommerce Analytics and Retail Analytics and a High Performer in Retail Media Advertising Platforms\, Retail Intelligence\, Market Intelligence\, and Online Marketplace Optimization Tools. \nHeadquartered in Seattle\, Stackline has offices in Minneapolis\, New York\, Salt Lake City\, London\, and Buenos Aires. Before founding Stackline\, Michael held data analytics roles at Amazon and The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence. Michael earned his MBA from Harvard Business School. \nAbout Stackline\neCommerce is changing the way brands interact with consumers – and Stackline is powering that change by helping companies reach their audience and build loyalty at global scale. The company’s eCommerce platform unites real-time data across shopper\, marketing\, operations and competitive intelligence. It also equips brands with tools to automate and execute eCommerce marketing and operations\, spanning the largest online retail platforms. Stackline’s products are among the critical resources brands need to succeed given the rapid acceleration of the online retail space. \n  \n \nNick Fischietto\nExecutive Director\, eCommerce Council \nCleveland Research Company \nNick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring  channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/the-new-customer-metrics-webinar/
ATTACH;FMTTYPE=image/png:https://www.clevelandresearch.com/wp-content/uploads/2023/03/2023-04-The-New-Customer-Metrics-Stackline-Webinar-v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230404T120000
DTEND;TZID=UTC:20230404T130000
DTSTAMP:20230404T184432Z
CREATED:20230321T163333Z
LAST-MODIFIED:20230404T184432Z
UID:10000011-1680609600-1680613200@www.clevelandresearch.com
SUMMARY:Getting More for Your Retail Media Spend at Target
DESCRIPTION:Thought Leader Webinar Featuring Harvest Group\n  \nOne of Target’s top priorities this year is deepening digital engagement with guests. Target Circle was introduced in 2019\, and since then\, the user base has doubled and is still growing\, with over 100 million shoppers now using the platform. Target’s retail media network “Roundel” has also grown 60% in the last two years. Our research shows Target plans to accelerate digital personalization through both Circle and Roundel in 2023\, aiming to provide guests with more tailored / relevant experiences. \nJoin CRC and special guest Harvest Group on Tuesday\, April 4 at 12:00 pm ET for our latest Thought Leader Webinar: Getting More for Your Retail Media Spend at Target. \nDuring this session\, Mark Stamps\, Harvest Group’s Vice President of Digital Commerce\, will discuss creative ways to optimize your ad spend at Target. \nOther discussion topics include: \n\nGetting “credit” for your ad spend: implications of Target’s recent policy changes on Roundel budgets\nUpdates to Criteo and Citrus Ads and differences between the two\n\nNow in its fifth year\, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices\, we offer exclusive data to help teams address tactical topics and real-time challenges.​​ \n  \n\nAbout the Presenters\n \nMark Stamps\nVice President of Digital Commerce\nHarvest Group \nMark Stamps is the Vice President of Digital Commerce at Harvest Group – a leading omni-channel agency that provides full-service management teams & consulting services for consumer-packaged goods companies at the world’s largest retailers. At Harvest Group\, Mark leads the development and deployment of digital capabilities and strategies that are leveraged by top brands representing over $6 Billion in retail sales. Mark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G\, Mark led multiple retail sales teams across a variety of product categories and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands. \nAbout Harvest Group\nHarvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart\, Walmart.com\, Sam’s Club\, Kroger\, Target\, Amazon and Costco. \nHarvest Group’s multi-functional team of retail experts leverages proprietary systems and technology to help clients unlock insights and deliver growth. Harvest Group offers a connected commerce solution where we provide account management\, digital content management\, retail media management\, and replenishment services. \n  \n \nBen Metzger\nExecutive Director\, Traditional Retail Council \nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery and dollar channels. Ben was a former intern on CRC’s Consumer Team before joining the firm full-time. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.
URL:https://www.clevelandresearch.com/event/optimizing-retail-media-spend-at-target/
ATTACH;FMTTYPE=image/png:https://www.clevelandresearch.com/wp-content/uploads/2023/03/2023-0330-Getting-More-For-Your-Retail-Media-Spend-at-Target-Harvest-Group-v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230321T140000
DTEND;TZID=UTC:20230321T150000
DTSTAMP:20230324T181937Z
CREATED:20230301T183440Z
LAST-MODIFIED:20230324T181937Z
UID:10000009-1679407200-1679410800@www.clevelandresearch.com
SUMMARY:Building Multichannel Packaging & Supply Chain Strategies That Enable Brand Growth & Optimize Total Network Costs
DESCRIPTION:CRC Thought Leader Webinar Featuring Menasha Packaging Company\n  \nAre you struggling with how to optimize your packaging and merchandising supply chain across all channels (in-store and online) where opportunities exist for your brand? \nJoin Cleveland Research Company and Menasha Packaging on Tuesday\, March 21 at 2:00 pm ET for our next Thought Leader Webinar. \nDuring this session\, Paul Murphy\, Menasha’s VP of Retail Strategy & Sales\, will talk about best-in-class approaches to activating multichannel supply chain profitably and doing it in a way that allows you to scale as your volume opportunities increase regardless of retailer or channel. \nOther discussion points include: \n\nLeveraging category\, competitive\, and supply chain data to drive year-over-year continuous improvement initiatives\nHow the right supply chain can enable regional assortment strategies for channel leading retailers\nThe value of driving sustainable design initiatives within your organization\, and what leading retailers are asking for today\n\nNow in its fifth year\, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices\, we offer exclusive data to help teams address tactical topics and real-time challenges. \n  \n\nAbout the Presenters\n\nPaul Murphy\nVice President of Retail Strategy & Sales\nMenasha Packaging Company \nSince January 2019\, Paul Murphy has served as Vice President of Retail Strategy and Sales for Menasha Packaging Company\, LLC. Menasha Packaging Company\, LLC\, is a wholly owned subsidiary of Menasha Corporation and the Corporation’s largest operating company. \nPaul joined Menasha in 2001 as a General Manager\, following Sales\, and General Management positions with Boise Cascade\, MacMillan Bloedel\, and Pratt Industries\, and has held leadership roles in multiple Menasha businesses. In the early 2000’s\, Murphy helped lead Menasha’s transformation from an industrial and graphics packaging provider\, into the leading retail focused merchandising solutions provider in North America\, developing meaningful relationships with the Channel Leading Retailers in the U.S.\, resulting in strong Retailer-CPG collaborations and thought Leadership. From 2001 through 2019 he held successive leadership positions across the company including General & Sales Management roles. In 2017 he was named Vice President of Sales and Operations for the paperboard packaging business\, with multiple operations in the U.S. In 2019\, he was named Vice President of Retail Strategy and Sales for Menasha. Murphy has extensive experience in industrial packaging\, Retail\, POP/Display\, and on/off shelf merchandising\, and has played a key role in developing strategies and tactics to support the strategic focus and growth of Menasha Packaging. \nMurphy is a graduate of Lambuth College (BA) and University of Memphis (MA). \nAbout Menasha Packaging Company\, LLC\nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain. \n  \n\nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/building-multichannel-packaging-supply-chain-strategies/
ATTACH;FMTTYPE=image/png:https://www.clevelandresearch.com/wp-content/uploads/2023/03/2023-03-Menasha-Thought-Leader-Webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230208T120000
DTEND;TZID=UTC:20230209T130000
DTSTAMP:20241024T143152Z
CREATED:20230124T170634Z
LAST-MODIFIED:20241024T143152Z
UID:10000007-1675857600-1675947600@www.clevelandresearch.com
SUMMARY:U.S. Economic Outlook for 2023 Webinar
DESCRIPTION:With inflation showing widespread signs of easing in recent months\, optimism is rising that the economy might be able to achieve a soft landing. However\, the inflation level is still elevated despite its recent retreat. In the backdrop of high inflation\, December’s U.S. retail sales showed the biggest drop in a year\, suggesting weakening consumer demand and softer growth in 2023. \nTo ensure inflation will return to its long-term target\, the Fed indicates that it will likely continue to tighten rates in 2023. Higher borrowing costs will likely weigh on corporate profits and consumer spending. \nJoin CRC’s Macro Team on Wednesday\, February 8 at 12:00 pm ET when they host the U.S. Economic Outlook for 2023 Webinar. \nAs headwinds are expected to continue this year\, CRC’s Macro Team will discuss where the U.S. economy is headed in 2023 to help you plan for uncertainties and hedge potential risks. \nKey discussion topics include: \n\nInflation: CRC’s latest 2023 & 2024 inflation forecasts\nConsumer spending: recent trends & forecasts on consumer spending\, savings & balance sheet\nEconomy: GDP forecasts & recession risk analysis\nLabor market: unemployment rate & wage growth forecasts\nRaw materials & supply chain: progress of supply chain recovery (including updates on China) & raw material pricing trends\n\nIf you cannot attend the live session\, you can still register to receive the presentation deck and audio replay we’ll send out after the call. \n  \nAbout the Presenter\n \nSkylar Xie\, CFA\nDirector of Macro Research\nCleveland Research Company \nSkylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research\, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. \nSkylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing\, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland\, Ohio. In May 2021\, Skylar received her MBA from the Wharton Business School in Philadelphia\, PA and is a CFA® charterholder.
URL:https://www.clevelandresearch.com/event/u-s-economic-outlook-for-2023-webinar/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/01/outlook_webinar.jpg
END:VEVENT
END:VCALENDAR