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SUMMARY:Included with your Forum registration...
DESCRIPTION:+ One seat access that includes insightful sessions\n+ October 9 opening night welcome reception\n+ Complimentary breakfast\n+ Peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays*\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-walmart-ticket-general-admission/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/05/2024-Walmart-Forum-WEB.jpg
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SUMMARY:As a CRC partner\, your registration includes...
DESCRIPTION:+ One seat access that includes insightful sessions\n+ October 9 opening night welcome reception\n+ Complimentary breakfast\n+ Peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays*\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-walmart-ticket-partners/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/05/2024-Walmart-Forum-WEB.jpg
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DTSTART;TZID=UTC:20241001T080000
DTEND;TZID=UTC:20241001T170000
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LAST-MODIFIED:20240513T181504Z
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SUMMARY:Your Summit registration includes...
DESCRIPTION:  \n+ One seat access that includes keynotes & insightful eCommerce sessions\n+ Sept 30 opening night cocktail reception\n+ Complimentary breakfast & lunch\n+ Limitless peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-ecom-ticket-agencies/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/03/2024-eCommerce-Summit-Web-Ticket.jpg
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LAST-MODIFIED:20240513T181505Z
UID:10000035-1727769600-1727802000@www.clevelandresearch.com
SUMMARY:Included with your Summit registration...
DESCRIPTION:  \n+ One seat access that includes keynotes & insightful eCommerce sessions\n+ Sept 30 opening night cocktail reception\n+ Complimentary breakfast & lunch\n+ Limitless peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays\n   * where applicable  \n  \n \n 
URL:https://www.clevelandresearch.com/event/2024-ecom-ticket-general-admission/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/03/2024-eCommerce-Summit-Web-Ticket.jpg
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LAST-MODIFIED:20240513T181507Z
UID:10000034-1727769600-1727802000@www.clevelandresearch.com
SUMMARY:As a CRC partner\, your registration includes...
DESCRIPTION:+ One seat access that includes keynotes & insightful eCommerce sessions\n+ Sept 30 opening night cocktail reception\n+ Complimentary breakfast & lunch\n+ Limitless peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-ecom-ticket-partners/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/03/2024-eCommerce-Summit-Web-Ticket.jpg
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DTSTART;TZID=UTC:20240918T080000
DTEND;TZID=UTC:20240918T150000
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LAST-MODIFIED:20240919T151415Z
UID:10000039-1726646400-1726671600@www.clevelandresearch.com
SUMMARY:Your Forum registration includes...
DESCRIPTION:+ One seat access that includes insightful foodservice sessions\n+ Sept 17 opening night welcome reception\n+ Complimentary breakfast & lunch\n+ Peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-foodservice-ticket-agencies/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-Foodservice-Forum-Web-Ticket.jpg
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LAST-MODIFIED:20240919T151407Z
UID:10000038-1726646400-1726671600@www.clevelandresearch.com
SUMMARY:Included with your Forum registration...
DESCRIPTION:+ One seat access that includes insightful foodservice sessions\n+ Sept 17 opening night welcome reception\n+ Complimentary breakfast & lunch\n+ Peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-foodservice-ticket-general-admission/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-Foodservice-Forum-Web-Ticket.jpg
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DTSTART;TZID=UTC:20240918T080000
DTEND;TZID=UTC:20240918T150000
DTSTAMP:20260423T222313
CREATED:20240408T175858Z
LAST-MODIFIED:20240919T151358Z
UID:10000037-1726646400-1726671600@www.clevelandresearch.com
SUMMARY:As a CRC partner\, your registration includes...
DESCRIPTION:+ One seat access that includes insightful foodservice sessions\n+ Sept 17 opening night welcome reception\n+ Complimentary breakfast & lunch\n+ Peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/2024-foodservice-ticket-partners/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-Foodservice-Forum-Web-Ticket.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240731T140000
DTEND;TZID=UTC:20240731T143000
DTSTAMP:20260423T222313
CREATED:20240119T131002Z
LAST-MODIFIED:20240809T160535Z
UID:10000049-1722434400-1722436200@www.clevelandresearch.com
SUMMARY:Case Study: How LIXIL & Stackline Partnered to Create a More Effective Retail Media Strategy
DESCRIPTION:CRC Thought Leader Fireside Chat\n  \nThe digital competitive landscape is continuously evolving\, driven by changing shopper demands and a low barrier to entry for emerging brands. As a result\, retail media networks see a surge of new entrants annually – increasing competition and costs making it more difficult to grow market share. To address these ever-shifting challenges\, brand marketers are now adopting full-funnel strategies that cater to the modern shopping journey\, ensuring product visibility every time and everywhere shoppers are ready to buy. \nIn order to modernize legacy advertising strategies among LIXIL’s expansive product suite within the realm of a healthy (but not endless) budget\, the team partnered with Stackline to gain a more comprehensive understanding of their customer’s lifecycle.  \nOnce level-setting with who LIXIL’s shoppers are\, Stackline developed an advertising\, content\, and catalog strategy\, to help LIXIL engage customers at every stage of the funnel and effectively drive sales. \nJoin Cleveland Research Company for our upcoming Thought Leader Fireside Chat. \nDuring this session\, CRC’s Nick Fischietto will lead Stackline’s Ericka Cantave and LIXIL’s Mittal Shah in an insightful discussion around the challenges legacy brands like LIXIL are facing and real-world solutions they’ve found to increase visibility and performance in today’s markets. \nOther discussion points include: \n\nIdentifying whitespace/growth opportunities\nPrioritizing the right products across channels\nReaching customers throughout their purchase journey\nImplementing full-funnel go-to-market strategies\nIncreasing sales impact outside of advertising\n\nRegistration includes access to the on-demand replay we’ll send out after the call. \n  \nAbout the Presenters\n\nNick Fischietto\nExecutive Director\, eCommerce\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University. \n  \n\nEricka Cantave\nAssociate Director\, Professional Services\nStackline \nWith over 20 years of experience in the retail industry\, Ericka Cantave is currently an Associate Director of Professional Services at Stackline. Her diverse expertise includes fashion buying\, merchandising\, and e-commerce\, making her a valuable asset to her clients at Stackline. \nIn recent years\, Ericka has been instrumental in developing and implementing solid strategies for her clients across various categories\, including consumer electronics\, vitamins\, and baby strollers. She understands the dynamics and challenges faced by today’s retailers\, from Amazon and Walmart to Target and beyond. \nIn addition to her role at Stackline’s Seattle office\, Ericka is a proud mother of four. She enjoys spending time with her family and discovering new restaurants in her neighborhood. \n  \n\nMittal Shah\nDirector\, eCommerce Business Development\nLIXIL \nMittal Shah is the Leader of Business Development for E-commerce at LIXIL– home of American Standard and Grohe brands. Mittal leads the E-commerce Center of Excellence at LIXIL. ‘Experimenting and learning’ is at the heart of everything she does\, which is apparent in Mittal’s career journey to date. She has worked for companies including Ann Taylor Inc.\, Bayer\, and Mondelez in roles ranging from design\, marketing\, product design\, and now e-commerce.
URL:https://www.clevelandresearch.com/event/case-study-lixil-stackline-partnership-effective-retail-media-strategy/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/01/2024-07-Stackline-Lixil-Thought-Leader-Webinar-Web-Image-v2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240515T140000
DTEND;TZID=UTC:20240515T143000
DTSTAMP:20260423T222313
CREATED:20240122T193910Z
LAST-MODIFIED:20240524T130017Z
UID:10000041-1715781600-1715783400@www.clevelandresearch.com
SUMMARY:Navigating Retail’s New Normal for In-Store Engagement
DESCRIPTION:CRC Thought Leader Webinar Featuring Menasha Packaging\n  \nConsumer spending patterns continue to shift in response to rising prices\, creating an opportunity for retailers and manufacturers to capitalize on new trends and preferences. By staying ahead of the curve and adapting to the changing economic landscape\, businesses can position themselves for success in the long term. \nWe’re excited to announce our next Traditional Retail Thought Leader Webinar alongside Menasha Packaging: Navigating Retail’s New Normal for In-Store Engagement. \nJoin us on Wednesday\, May 15 at 2:00 pm ET when we review strategies and best practices for fostering in-store engagement during inflationary times. We’ll also explore the vital role of customer experience\, innovative technologies\, and data-driven insights to navigate this challenging environment. \nOther webinar topics include:  \n\nUsing in-store displays to your advantage\nBuilding anti-shrink measures\nOffsetting the rising cost to serve retailers\n\nRegistration includes access to the slide deck and on-demand replay we’ll share after the call. \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership\, this series aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From industry intelligence to essential best practices\, this program is ideal for professionals\, industry leaders\, and enthusiasts who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n \nBen Metzger\nExecutive Director\, Traditional Retail Council\nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery\, and dollar channels. \nBen holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University. \n  \n \nRegina Bailey\nSenior Director\, Retail & Category Strategy\nMenasha Packaging \nRegina is an experienced CPG executive in the areas of Sales\, Shopper Marketing\, Retail Category Data Analytics & Insights for customers\, consumers\, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha\, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that\, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales\, marketing\, and business development. Outside of the office\, Regina and her family volunteer to raise funds for local cancer charities\, as well as Mercy Hospital Foundation. In her downtime\, you will find Regina gardening\, walking the trails of NW Arkansas\, or doing a little retail exploration (that’s code for shopping). \nAbout Menasha Packaging Company\, LLC \nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain.
URL:https://www.clevelandresearch.com/event/retail-new-normal-for-in-store-engagement/
LOCATION:Cleveland Research Company\, 1375 E 9th St #2700\, Cleveland\, 44114\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-05-In-Store-Engagement-Menasha-TL-Webinar-Web.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240508T140000
DTEND;TZID=UTC:20240508T143000
DTSTAMP:20260423T222313
CREATED:20240118T160808Z
LAST-MODIFIED:20240528T203507Z
UID:10000042-1715176800-1715178600@www.clevelandresearch.com
SUMMARY:Unlock the Power of Retail Media: Evaluating Networks for Your Brand
DESCRIPTION:CRC Thought Leader Webinar Featuring Harvest Group\n  \nRetail Media Networks (RMNs) continue to evolve – rolling out more advanced capabilities\, targeting\, and reporting in order to capture a greater share of branded manufacturers’ advertising dollars. \nFor a brand\, the decision of where to invest dollars continues to be increasingly complex and requires consistent education and understanding of what each RMN has to offer. \nJoin CRC’s Nick Fischietto for a deep-dive on omnichannel RMNs as we bring in Harvest Group’s Mark Stamps to discuss how to assess top platforms like Walmart Connect\, Target Roundel\, and Kroger Precision Marketing. Specifically\, Mark will dig into each platform and provide insights on how to get the best ROI in 2024 – beyond just media execution. \nRegistration includes access to the slide deck and on-demand replay that we’ll send out after the call. \n  \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. This program aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From new strategies to essential best practices\, these sessions are ideal for professionals who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n \nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University. \n  \n \nMark Stamps\nVice President\, Growth & Partnerships\nHarvest Group \nMark Stamps is the VP of Growth and Partnerships at Harvest Group\, leading strategic partnerships with major retail media networks including Walmart Connect\, Roundel\, Amazon Advertising (AMC\, DSP)\, The Trade Desk\, Sam’s Club MAP\, KPM\, and more. Mark’s previous roles at Harvest Group have driven the development and deployment of cutting-edge digital capabilities and retail media solutions that empower top brands representing over $6 Billion in retail sales. \nMark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G\, Mark led multiple retail sales teams and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands. \nAbout Harvest Group\nHarvest Group is a leading commerce agency for CPG brands looking to grow their business at Walmart\, Target\, Amazon\, Kroger\, Sam’s Club\, Costco\, Harris Teeter\, and Albertsons. \nHarvest Group offers a connected commerce solution leading their clients with account management\, digital content\, retail media management\, and replenishment services. Established in 2006\, our multi-functional team of retail experts leverages first-class systems and technology to fight for clients along every step of the retail journey.
URL:https://www.clevelandresearch.com/event/evaluating-retail-media-networks/
LOCATION:Cleveland Research Company\, 1375 E 9th St #2700\, Cleveland\, 44114\, United States
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-05-Retail-Media-Harvest-Group-TL-Webinar-Web.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240424T140000
DTEND;TZID=UTC:20240424T143000
DTSTAMP:20260423T222313
CREATED:20240112T132842Z
LAST-MODIFIED:20240430T140331Z
UID:10000040-1713967200-1713969000@www.clevelandresearch.com
SUMMARY:The Digital Shelf Journey: Starting Out\, Optimizing\, and Winning Everywhere
DESCRIPTION:CRC Thought Leader Fireside Chat Featuring Stackline & Conagra Brands\n  \nThe digital shelf is the modern\, online battleground where brands vie for the attention of high-intent shoppers. Just like physical shelves\, the digital shelf is all about how\, where\, and when your products appear and optimizing every element of that interaction with your potential buyer. Reach the top of the page\, and you’ve won the eyeballs of shoppers searching in your subcategory. Sink to the bottom\, and your brand suffers with the dregs of ignominy. \nFor large vendors like Conagra Brands\, having a diverse portfolio spanning several grocery aisles means you must tailor your online strategy for both large national retail channels and regional/emerging channels\, which each have varying levels of digital capabilities. \nWith well-known brands like Marie Callender’s\, Vlasic\, Orville Redenbacher’s\, Slim Jim\, and more\, the Conagra Digital Commerce Team teamed up with Stackline to elevate Conagra’s digital shelf and prioritize content as a pivotal element of its operational framework and marketing strategy. Working with the right tools has allowed Conagra to optimize its digital presence and ultimately improve performance. \nWe’re excited to collaborate with CRC Thought Leader partner Stackline to host our latest fireside chat The Digital Shelf Journey: Starting Out\, Optimizing\, and Winning Everywhere. \nJoin us as CRC’s Nick Fischietto sits down with Reshma Schneider (Senior Director\, eCommerce at Conagra Brands) and Mitch Keidan (Co-founder and Head of Product at Stackline) as they share their story on how to take already established brands to the next level. \nOther discussion topics include: \n\nOptimizing product content\, including descriptions and visuals\nManaging customer reviews and feedback\nLeveraging the digital shelf for upselling and cross-selling opportunities\n\nRegistration includes access to the on-demand replay we’ll share after the call. \n  \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership\, this series aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From industry intelligence to essential best practices\, this program is ideal for professionals\, industry leaders\, and enthusiasts who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n\nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University. \n  \n\nMitch Keidan\nCo-Founder & Head of Product\nStackline \nMitch is the Vice President of Product at Stackline\, which is a technology company that builds subscription-based commerce tools and services for thousands of the largest consumer brands\, retailers\, and professional service firms. \nMitch is based in Seattle\, where Stackline is headquartered. The company also has offices in Minneapolis\, New York\, Salt Lake City\, London\, and Buenos Aires. \nPrior his work at Stackline\, Mitch worked as a Senior Strategy Analyst for New Business & Solution Incubation at Diebold. Mitch received his Bachelors of Science in Finance and Accounting from Baldwin Wallace University. \n  \n \nReshma Schneider\nSenior Director\, eCommerce\nConagra Brands
URL:https://www.clevelandresearch.com/event/digital-shelf-journey-fireside-chat/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/04/2024-04-Digital-Shelf-Stackline-TL-Webinar-Web.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240404T110000
DTEND;TZID=UTC:20240404T114500
DTSTAMP:20260423T222313
CREATED:20240111T133948Z
LAST-MODIFIED:20240404T173917Z
UID:10000033-1712228400-1712231100@www.clevelandresearch.com
SUMMARY:Pet Retail & Animal Health Insights to Kick Off 2024
DESCRIPTION:Join CRC’s Pet Insights Council on Thursday\, April 4 at 11:00 am ET for our upcoming webinar: Pet Retail & Animal Health Insights to Kick Off 2024. \nThe pet channel is currently navigating various macro pressures impacting wallets\, with value retailers appearing to outperform to start the year. Pureplay eCommerce retailers are working to retain market share while Pet Specialty retailers are pivoting strategies to drive traffic. \nDuring this 45-minute session\, CRC’s Pet Insights Team will discuss timely insights and share best practices for pet industry participants to effectively strategize in 2024. CRC Analysts Claire Obertin and John Selio will overview the most important changes happening online\, in pet retail\, and at the vet clinic. \nOther discussion points include: \n\nSales/market share dynamics to start 2024\nDifferent pet parent personas from our recent pet consumer survey\nLatest insights from industry trade shows – Global Pet Expo\, Western Vet Conference & VMX\n\nRegistration includes the slide deck and audio replay we’ll send out after the call. \n  \nAbout the Presenters\n\nClaire Obertin\nMarket Research Associate\nCleveland Research Company \nClaire is a Market Research Associate at Cleveland Research Company\, leading the Pet Insights Council\, identifying and communicating key insights straddling both the Pet Retail and Animal Health channels. Claire previously worked on the Home Improvement team at Cleveland Research\, leading efforts within the eCommerce channel. Prior to joining CRC\, Claire worked for J.P. Morgan Asset Management. \nClaire holds a bachelor’s degree in Supply Chain & Operations Management and Marketing from Miami University. \n  \n \nJohn Selio\nSenior Research Associate\nCleveland Research Company \nJohn is a Senior Research Associate at Cleveland Research Company covering the digital\, mass\, club\, grocery\, dollar/value\, consumer electronics\, and pet retail channels. John networks with suppliers\, distributers\, and retailers across all covered channels to uncover best practices and share insights on key emerging themes in the market. \nJohn graduated from Miami University in Ohio.
URL:https://www.clevelandresearch.com/event/pet-retail-animal-health-insights-for-2024/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2024/01/2024-04-PIC-Webinar-Web-1024x576-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240312T140000
DTEND;TZID=UTC:20240312T143000
DTSTAMP:20260423T222313
CREATED:20240108T221733Z
LAST-MODIFIED:20240528T203603Z
UID:10000032-1710252000-1710253800@www.clevelandresearch.com
SUMMARY:How to Reduce Unauthorized Sellers & Improve Sales with Effective Serialization Strategies
DESCRIPTION:A CRC Thought Leader Webinar Featuring Menasha Packaging\n  \nJoin CRC on Tuesday\, March 12 at 2:00 pm ET for our upcoming eCommerce webinar: How to Reduce Unauthorized Sellers & Improve Sales with Effective Serialization Strategies. \nWe’re teaming up with our Thought Leader Partner\, Menasha Packaging\, for this session to share how brand leaders can develop and implement strong serialization programs with their retail partners. \nPaul Murphy\, Menasha’s Senior Director of Amazon\, will share his thoughts on successful programs that have been implemented – helping brands drive transparency throughout the entire supply chain\, increase sales\, and reduce unauthorized 3rd party selling. He’ll also discuss building a winning approach for Amazon Transparency. \nOther webinar topics include: \n\nImplementing serialization strategies with new tools and tech\nEnsuring best practice within industry standards\nAchieving sales growth and overall success\n\nAttendees can expect 20 minutes of prepared remarks with 10 minutes of audience Q&A. We encourage you to ask questions in the chat box throughout the presentation. \nRegistration includes access to the on-demand replay we’ll send out after the call. \n  \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership\, this series aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From industry intelligence to essential best practices\, this program is ideal for professionals\, industry leaders\, and enthusiasts who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nAbout the Presenters\n\nPaul Murphy\nSenior Director\, Amazon\nMenasha Packaging Company \nPaul joined Menasha in 2001 as a General Manager\, following Sales\, and General Management positions with Boise Cascade\, MacMillan Bloedel\, and Pratt Industries\, and has held leadership roles in multiple Menasha businesses. In the early 2000’s\, Murphy helped lead Menasha’s transformation from an industrial and graphics packaging provider\, into the leading retail focused merchandising solutions provider in North America\, developing meaningful relationships with the Channel Leading Retailers in the U.S.\, resulting in strong Retailer-CPG collaborations\, and thought Leadership. From 2001 through 2019 he held successive leadership positions across the company including General & Sales Management roles. In 2017 he was named Vice President of Sales and Operations for the paperboard packaging business\, with multiple operations in the U.S. In 2019\, he was named Vice President of Retail Strategy and Sales for Menasha. In April of 2023\, he assumed the Senior Director of Amazon role\, leading both the commercial and Partnership relationships resulting in significant revenue growth. Murphy has extensive experience in industrial and ecommerce packaging\, Retail\, POP/Display\, and on/off shelf merchandising\, and has played a key role in developing strategies and tactics to support the strategic focus and growth of Menasha Packaging. \nMurphy is a graduate of Lambuth College (BA) and University of Memphis (MA). \nAbout Menasha Packaging Company\, LLC \nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain. \n  \n\nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/effective-serialization-strategies-webinar/
LOCATION:Cleveland Research Company\, 1375 E 9th St #2700\, Cleveland\, 44114\, United States
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240228T140000
DTEND;TZID=UTC:20240228T150000
DTSTAMP:20260423T222313
CREATED:20240107T190809Z
LAST-MODIFIED:20240228T194828Z
UID:10000031-1709128800-1709132400@www.clevelandresearch.com
SUMMARY:2024 Walmart Outlook Webinar
DESCRIPTION:Featuring CRC Thought Leader Harvest Group\n  \nJoin CRC on Wednesday\, February 28 at 2:00 pm ET for our 2024 Walmart Outlook Webinar. \nDuring this 60-minute session\, we will review highlights from Walmart’s 2023 performance\, share the latest supplier benchmark results\, and provide our forecasts for 2024. \nWalmart Supplier’s access to DSS will be removed in 2QFY25. Suppliers will need to transition to Luminate Basic or invest in Luminate Charter to access their Decision Support data. This shift marks a significant change\, ensuring suppliers align with Walmart’s evolving strategies and secure crucial insights. We’re excited to team up with our Thought Leader Partner\, Harvest Group\, for this session to discuss Walmart’s new Luminate requirements and what best practices look like for suppliers. \nSuppliers with access to Luminate will be looking at the same data as merchants – gaining the earliest read on white space opportunities for innovation\, strategies to defend their portfolio\, understanding the voice of the Walmart customer\, and more. This will help suppliers to speak the same language as their merchants. \nAdditional topics we will also talk through include: \n\n2023 performance recap and 2024 forecasts\nSupplier data on price and supply chain expectations at Walmart\nMetrics included in Luminate Basic vs. DSS vs. Charter\nKeys to leveraging Luminate Basic data\nCase studies leveraging Charter data\n\nThe goal of this webinar is to unpack the latest insights on Walmart\, identify important focus areas\, and preview top initiatives for the future. \nUpon registration\, you’ll gain access to the slide deck and audio replay we’ll send out after the call. We encourage you to ask questions in the chat box throughout the presentation. \nNow in its sixth year\, CRC’s Thought Leader Webinar Series is a dynamic platform designed to bring together visionaries\, industry experts\, and forward-thinkers to share their insights and inspire innovation. As part of our commitment to fostering thought leadership\, this series aims to cultivate meaningful discussions\, promote knowledge exchange\, and elevate the collective intelligence of our community. From industry intelligence to essential best practices\, this program is ideal for professionals\, industry leaders\, and enthusiasts who are passionate about staying at the forefront of innovation\, leadership\, and trends within the retail space. \n  \nMeet the Presenters\n\nBen Metzger\nExecutive Director\, Traditional Retail Council\nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery\, and dollar channels. \nBen holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University. \n  \n\nTripp Cashion\nVice President\, Walmart Consumables\nHarvest Group \nTripp Cashion brings over 13 years of experience within the Walmart and Sam’s Club ecosystem across replenishment\, analytics\, trade management\, and account management both at the retailer and prominent CPG companies. In his eight years at Harvest Group\, he has specialized in the Consumables division within account management and sales leadership roles guiding clients towards maximizing their potential across Walmart and Sam’s Club.  \n  \nIn addition to his Vice President role\, Tripp serves as a leader on Harvest Group’s Luminate Transition team\, leading the Client Services integration of Luminate and client strategy development to deliver exceptional value to client partners.  \n  \n\nAndrea Villa\nAnalytics Lead\, Walmart\nHarvest Group \nAt Harvest Group\, Andrea Villa leads a team of analysts and works strategically alongside clients to grow their business at Walmart as an Analytics Lead. Andrea has been actively working with Harvest Group clients in the Walmart Luminate platform since its inception. She is passionate about developing stories utilizing the platform\, helping clients defend shelf space\, sell in new items\, and find opportunities for innovation.   \n  \nAndrea began her CPG journey at Reckitt Benckiser\, eventually serving as a Senior Planner for custom displays – working with major brands like Mucinex and Lysol before moving into the retail space as an eCommerce Merchandise Planner at Sam’s Club. 
URL:https://www.clevelandresearch.com/event/2024-walmart-outlook-webinar/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231220T130000
DTEND;TZID=UTC:20231220T140000
DTSTAMP:20260423T222313
CREATED:20231109T220030Z
LAST-MODIFIED:20231221T163141Z
UID:10000029-1703077200-1703080800@www.clevelandresearch.com
SUMMARY:End of Year Pet Industry Overview Webinar
DESCRIPTION:Join CRC on Wednesday\, December 20 at 1:00 pm ET for our End of Year Pet Industry Overview Webinar. \nDuring the event\, CRC Analysts Claire Obertin\, Andrew Dusing\, and John Selio will recap sales/market share dynamics as we close out 2023\, share highlights from our latest pet consumer survey\, and talk through what to expect as we head into 2024. The team will overview the most important changes happening at pet retail\, online\, and at the vet. \nWith value retailers appearing to outperform throughout the year\, pureplay eCommerce retailers holding strong\, and Pet Specialty retailers pivoting strategies\, the CRC Team will discuss key drivers and action items for pet industry participants. \nRegistration includes the slide deck and audio replay we’ll send out after the call. \n  \nAbout the Presenters\n\nClaire Obertin\nMarket Research Associate\nCleveland Research Company \nClaire is a Market Research Associate at Cleveland Research Company\, leading the Pet Insights Council\, identifying and communicating key insights straddling both the Pet Retail and Animal Health channels. Claire previously worked on the Home Improvement team at Cleveland Research\, leading efforts within the eCommerce channel. Prior to joining CRC\, Claire worked for J.P. Morgan Asset Management. \nClaire holds a bachelor’s degree in Supply Chain & Operations Management and Marketing from Miami University. \n  \n\nAndrew Dusing\nSenior Research Analyst\nCleveland Research Company \nAndrew is an Analyst at Cleveland Research Company covering animal health\, including retailers\, pharmaceuticals\, distributors\, and diagnostics. Prior to his current role\, Andrew was an Associate on the Healthcare team at Cleveland Research\, covering life sciences\, the pharmaceutical supply chain\, orthopedics\, and dental industries. \nAndrew received degrees in Finance and Management from Miami University\, OH. \n  \n\nJohn Selio\nSenior Research Associate\nCleveland Research Company \nJohn is a Senior Research Associate at Cleveland Research Company covering the digital\, mass\, club\, grocery\, dollar/value\, consumer electronics\, and pet retail channels. John networks with suppliers\, distributers\, and retailers across all covered channels to uncover best practices and share insights on key emerging themes in the market. \nJohn graduated from Miami University.
URL:https://www.clevelandresearch.com/event/2023-year-end-pet-industry-overview-webinar/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/11/2023-12-End-of-Year-Pet-Industry-Overview-Webinar-WEB.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231214T080000
DTEND;TZID=UTC:20231214T150000
DTSTAMP:20260423T222313
CREATED:20230720T145936Z
LAST-MODIFIED:20231214T184257Z
UID:10000025-1702540800-1702566000@www.clevelandresearch.com
SUMMARY:Your Summit registration includes ...
DESCRIPTION:+ Complimentary breakfast & lunch\n+ Limitless peer-to-peer networking opportunities\n+ CRC analyst engagement\n+ Session presentation decks & replays*\n   * where applicable  \n 
URL:https://www.clevelandresearch.com/event/home-improvement-solutions-providers-ticket/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231207T140000
DTEND;TZID=UTC:20231207T143000
DTSTAMP:20260423T222313
CREATED:20230717T155542Z
LAST-MODIFIED:20231207T193740Z
UID:10000030-1701957600-1701959400@www.clevelandresearch.com
SUMMARY:Winning the In-Store Battle Through Simplification
DESCRIPTION:Thought Leader Webinar featuring Menasha\n  \nAmid soaring inflation and intensified competition across the marketplace\, consumers are increasingly trading down and adopting a more cautious approach to their purchasing decisions\, especially with the impending holiday season. What does the shopper want in this pressured economic environment\, and how are retailers adapting their packaging\, displays\, and signage to connect with shoppers and secure sales growth in-store? \nJoin CRC and Menasha on Thursday\, December 7 at 2:00 pm ET for our latest Thought Leader Webinar: Winning the In-Store Battle Through Simplification. \nDuring this 30-minute session\, Menasha’s Senior Director of Retail Strategy\, Regina Bailey\, will discuss ideas and best practices for suppliers looking to secure more in-store displays and win over consumers and retailers in this pressured economic environment. \nWe’ll explore hot topics like: \n\nReaching shoppers for various trip occasions\nGetting the shopper to notice your product\nThe use-case for displays\n\nRegistration includes the slide deck and on-demand replay we’ll send out after the call. \n  \nAbout the Presenters\n\nRegina Bailey\nSenior Director of Retail & Category Strategy\nMenasha Packaging \nRegina is an experienced CPG executive in the areas of Sales\, Shopper Marketing\, Retail Category Data Analytics & Insights for customers\, consumers\, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha\, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that\, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales\, marketing\, and business development. Outside of the office\, Regina and her family volunteer to raise funds for local cancer charities\, as well as Mercy Hospital Foundation. In her downtime\, you will find Regina gardening\, walking the trails of NW Arkansas\, or doing a little retail exploration (that’s code for shopping). \nAbout Menasha Packaging Company\, LLC\nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain. \n  \n\nBen Metzger\nExecutive Director\, Traditional Retail Council\nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.
URL:https://www.clevelandresearch.com/event/winning-the-in-store-battle-through-simplification/
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20231102T140000
DTEND;TZID=UTC:20231102T143000
DTSTAMP:20260423T222313
CREATED:20230606T150756Z
LAST-MODIFIED:20231121T155747Z
UID:10000028-1698933600-1698935400@www.clevelandresearch.com
SUMMARY:Boosting Sales Beyond Ad Budgets: The Power of the New Digital Toolkit
DESCRIPTION:Fireside Chat Featuring Thought Leader Stackline\n  \nBrands and manufacturers across eCommerce are confronted with mounting challenges such as growing competition\, traffic headwinds\, advertising budget ceilings\, and increasing cost per click (CPC) rates. In response\, companies are turning to innovative methods to expand their audiences\, personalize customer shopping experiences\, and of course\, drive sales. Whether you’re in the B2C or B2B space\, what new strategies should you consider to remain relevant in a rapidly changing digital marketplace? \nJoin Cleveland Research and Stackline on Thursday\, November 2 at 2:00 pm ET for an interactive fireside chat: Boosting Sales Beyond Ad Budgets: The Power of the New Digital Toolkit. \nFrom harnessing consumer intelligence and crafting compelling content to best leveraging ratings and utilizing generative AI\, we’ll dive into the key strategies employed by leading brands and retailers. You’ll walk away with a fresh perspective around new tools to generate sales growth across Amazon\, Walmart\, and other retailers. \nSome questions we’ll answer include: \n\nHow do you leverage consumer intelligence into your advertising and content strategies?\nWhat are top brands and retailers doing to best leverage their ratings and review content?\nHow does the customer engagement playbook shift when targeting B2B shoppers?\nIn what ways can generative AI help optimize customer engagements?\nHow critical is content to your digital shelf strategy?\nConsidering the FTC’s recent rule restricting what constitutes as a real and honest product review\, how can brands ensure they follow these guidelines while still generating enough buzz around their products?\nIf you had incremental marketing dollars\, would you invest that money into generating more ratings and reviews from consumers or invest those dollars into an influencer as a form of inorganic rating or review?\n\nPlease submit questions ahead of time you would like discussed to nfischietto@cleveland-research.com. Additionally\, audience members will have the opportunity to ask questions (via chat) during the conversation. \nEven if you can’t attend the live session\, still register to receive the on-demand replay we’ll send out afterwards. \n  \nAbout the Presenters\n\nLindey Palmer\nVice President\, Solutions Architecture\nStackline \nSince joining Stackline in 2017\, Lindey has held several key positions and led our Solutions Architect organization to support clients in 26 countries. \n\nPatrick Leake\nVice President\, Customer Strategy\nStackline \nSince joining Stackline in 2018\, Patrick has held several key positions and led our Customer Strategy organization to support clients in 26 countries. \nAbout Stackline\neCommerce is changing the way brands interact with consumers – and Stackline is powering that change by helping companies reach their audience and build loyalty at global scale. The company’s eCommerce platform unites real-time data across shopper\, marketing\, operations and competitive intelligence. It also equips brands with tools to automate and execute eCommerce marketing and operations\, spanning the largest online retail platforms. Stackline’s products are among the critical resources brands need to succeed given the rapid acceleration of the online retail space. \n  \n \nNick Fischietto\nExecutive Director\, eCommerce Council \nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/new-digital-toolkit-fireside-chat/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230823T140000
DTEND;TZID=UTC:20230823T143000
DTSTAMP:20260423T222313
CREATED:20230220T151948Z
LAST-MODIFIED:20230823T191252Z
UID:10000027-1692799200-1692801000@www.clevelandresearch.com
SUMMARY:Achieving Operational Excellence at Walmart With Displays That Drive Sales & Sustainability
DESCRIPTION:Thought Leader Webinar featuring Menasha\n  \nWhile Walmart’s momentum for this holiday season and 2024 appears strong\, the demands on the supplier community continue to grow exponentially. In response to the dynamic changes\, charges\, and tools Walmart is introducing\, how can brands solidify their planning to deliver goals? \nJoin CRC and special guest Menasha on Wednesday\, August 23 at 2:00 pm ET for our next Thought Leader Webinar: Achieving Operational Excellence at Walmart With Displays That Drive Sales & Sustainability. \nDuring this 60-minute session\, Regina Bailey\, Menasha’s Senior Director of Retail & Category Strategy\, will discuss the key metrics merchants are evaluating in this changing environment. She’ll also share best practices for simplifying execution\, improving operational efficiency\, and implementing sustainability in store programs. \nOther key topics include: \n\nElements of displays\nComplexity of features at Walmart\nWhat to prepare for in the future\n\nRegistration includes the full slide deck CRC will send out after the call. \nNow in its fifth year\, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices\, we offer exclusive data to help teams address tactical topics and real-time challenges. \n  \nAbout the Presenters\n \nRegina Bailey\nSenior Director of Retail & Category Strategy\nMenasha Packaging \nRegina is an experienced CPG executive in the areas of Sales\, Shopper Marketing\, Retail Category Data Analytics & Insights for customers\, consumers\, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha\, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that\, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales\, marketing\, and business development. Outside of the office\, Regina and her family volunteer to raise funds for local cancer charities\, as well as Mercy Hospital Foundation. In her downtime\, you will find Regina gardening\, walking the trails of NW Arkansas\, or doing a little retail exploration (that’s code for shopping). \nAbout Menasha Packaging Company\, LLC\nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain. \n  \n\nBen Metzger\nExecutive Director\, Traditional Retail Council\nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.
URL:https://www.clevelandresearch.com/event/achieving-operational-excellence-at-walmart/
ATTACH;FMTTYPE=image/jpeg:https://www.clevelandresearch.com/wp-content/uploads/2023/02/2023-08-Achieving-Operational-Excellence-at-Walmart-Menasha-TL-Webinar-WEB-v3.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230621T120000
DTEND;TZID=UTC:20230621T130000
DTSTAMP:20260423T222313
CREATED:20230214T154309Z
LAST-MODIFIED:20241024T143204Z
UID:10000023-1687348800-1687352400@www.clevelandresearch.com
SUMMARY:U.S. Economic Outlook for 2023 & 2024 Webinar
DESCRIPTION:The economic landscape remains highly uncertain\, and amid the complexities\, there are both encouraging and concerning developments. There is optimism for a soft-landing as inflation has started to come down in most sectors\, the labor market remains robust\, and consumer demand has not exhibited significant retreat. Conversely\, we find ourselves confronted with banking risks\, geopolitical risks\, and other potential challenges that lie ahead. \nWe understand the importance of staying ahead in these challenging times. That’s why we are delighted to invite you and your team to join us for an insightful webinar on the U.S. Economic Outlook for 2023 & 2024. \nAs headwinds are expected to continue this year\, in this webinar\, CRC’s Macro Team will discuss where the U.S. economy is headed in 2023 and into 2024 to help you plan for uncertainties and hedge potential risks in this highly uncertain environment. \nJoin CRC’s Macro Team on Wednesday\, June 21 at 12:00 pm ET when they host the U.S. Economic Outlook for 2023 & 2024 Webinar. \nKey discussion topics include: \n\nEconomy:  what changed in the last 6 months and CRC’s latest 2023 & 2024 forecasts on GDP growth and recession risk\nInflation / Deflation:  CRC’s latest overall consumer inflation forecasts and key components forecasts in 2023 and 2024\nHousehold Financial Health: updates on consumers’ borrowing\, saving and their financial health post the recent banking turmoil\nConsumer Spending:  latest consumer spending trends based on our proprietary surveys and our expectation on how spending could change in the next 6 months\nPost-recession expectation:  how inflation and spending could change post the potential recession\n\nIf you cannot make it to the live session\, you can still register to receive the webinar presentation deck and audio replay we’ll send out after the call. \n  \nAbout the Presenter\n \nSkylar Xie\, CFA\nDirector of Macro Research\nCleveland Research Company \nSkylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research\, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. \nSkylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing\, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland\, Ohio. In May 2021\, Skylar received her MBA from the Wharton Business School in Philadelphia\, PA and is a CFA® charterholder.
URL:https://www.clevelandresearch.com/event/us-economic-outlook-for-2023-2024-webinar/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230606T120000
DTEND;TZID=UTC:20230606T130000
DTSTAMP:20260423T222313
CREATED:20230213T205034Z
LAST-MODIFIED:20230606T160824Z
UID:10000021-1686052800-1686056400@www.clevelandresearch.com
SUMMARY:What’s New at Kroger?
DESCRIPTION:Albertsons Merger\, KPM Expansion & 3CM Rollout\n\nThought Leader Webinar featuring Harvest Group\n  \nKroger is often considered a leading grocery retailer due to its resilient consumer base\, wide selection of private label products\, KPM capabilities\, and key digital engagement options through drive-up and delivery. Now\, there are growing opportunities for the company given the proposed merger with Albertsons and continued rollout of Ocado locations\, which presents the ability to reach customers in new markets and likely drive digital sales. \nDespite several new initiatives at Kroger\, our work suggests the promotional environment will likely intensify this year with food retailers and delivery services improving digital execution to compete online. How could this impact Kroger’s market share overtime\, and what can you do to prepare for increasing competition across the retail channel? \nJoin Cleveland Research Company and Harvest Group on Tuesday\, June 6 at 12:00 pm ET for our next Thought Leader Webinar: What’s New at Kroger? Albertsons Merger\, KPM Expansion & 3CM Rollout. \nDuring this 60-minute session\, our teams will detail the state of the business and the latest developments at Kroger. \nDiscussion topics include: \n\nProjections for Kroger’s digital mix & growth\nBusiness impact of the Albertsons merger\nDirection from Kroger leadership on KPM expansion\nOcado status update\nEverything brands need to know about the 3CM rollout\nAnd more!\n\nAttendees will walk away with new strategies and best practices for navigating Kroger’s accelerating omnichannel landscape. Registration includes the full video replay we’ll send out after the call. \n  \nAbout the Presenters\n\nMark Stamps\nVice President\, Digital Commerce\nHarvest Group \nMark Stamps is the Vice President of Digital Commerce at Harvest Group. At Harvest Group\, Mark leads the development and deployment of digital capabilities and strategies that are leveraged by top brands representing over $6 Billion in retail sales. He has been a leader in establishing retail media partnerships with Walmart Connect\, Roundel\, Amazon Advertising (AMC\, DSP)\, as well as The Trade Desk. \nMark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G\, Mark led multiple retail sales teams and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands. \n  \n\nNick Spicher\nVice President\, Kroger\nHarvest Group \nNick Spicher serves as the Vice President of the Kroger team for Harvest Group. Nick started the Kroger office for Harvest Group in 2015 after spending his career with Procter & Gamble. \nNick’s tenure at P&G ranged from category management\, account leadership\, to National Sales roles for brands such as Charmin\, Pantene\, and Head & Shoulders. Nick has grown businesses across multiple retail channels with a focus on story-based selling and serving the retailer with excellence. \n  \nAbout Harvest Group\nHarvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart\, Walmart.com\, Sam’s Club\, Kroger\, Target\, Amazon and Costco. \nHarvest Group’s multi-functional team of retail experts leverages proprietary systems and technology to help clients unlock insights and deliver growth. Harvest Group offers a connected commerce solution where we provide account management\, digital content management\, retail media management\, and replenishment services. \n  \n\nBen Metzger\nExecutive Director\, Traditional Retail Council\nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery and dollar channels. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.
URL:https://www.clevelandresearch.com/event/whats-new-at-kroger/
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230531T140000
DTEND;TZID=UTC:20230531T150000
DTSTAMP:20260423T222313
CREATED:20230211T175805Z
LAST-MODIFIED:20230531T203843Z
UID:10000020-1685541600-1685545200@www.clevelandresearch.com
SUMMARY:Amazon Marketing Cloud: Thinking Beyond ROAS
DESCRIPTION:Thought Leader Webinar featuring The Mars Agency\n  \nAs shoppers’ path-to-purchase grows increasingly complex and competition continues to ramp\, brands are looking to unlock better connectivity to the end consumer in order to gain confidence in what each dollar of ad spend is working to achieve. \nFor brands looking for deeper insights into shoppers’ journeys and moving away from traditional forms of measurement like ROAS\, developing capabilities with Amazon Marketing Cloud and clean rooms will be a key muscle for eCommerce / omnichannel teams to build. \nJoin Cleveland Research Company and The Mars Agency on Wednesday\, May 31 at 2:00 pm ET for our Thought Leader Webinar – Amazon Marketing Cloud: Thinking Beyond ROAS – as we overview Amazon Marketing Cloud (AMC) and detail the ways your brand can leverage the tool to move your business forward. \nDiscussion topics include: \n\nHow to think about AMC and where it can drive your business forward\nWhy traditional forms of measurement like ROAS are increasingly being viewed as incomplete\nWhat metrics should your brand be using to best measure the effectiveness of an advertisement\n\nRegistration includes the full video replay we’ll send out after the call. \n  \nAbout the Presenters\n \nJack Lindberg\nDirector\, Media Insights & Analytics\nThe Mars Agency \nBased in New York\, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency. \nJack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency\, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics\, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN\, The New York Times\, and The Athletic. \nIn addition to his professional accomplishments\, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama. \n  \nAbout The Mars Agency \nThe Mars Agency is an award-winning\, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas\, Europe and Asia\, they create breakthrough\, connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform\, Marilyn is the first and only end-to-end commerce advisor. \n  \n \nNick Fischietto\nExecutive Director\, eCommerce Council \nCleveland Research Company \nNick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring  channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/amazon-marketing-cloud-thinking-beyond-roas/
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DTSTART;TZID=UTC:20230419T120000
DTEND;TZID=UTC:20230419T130000
DTSTAMP:20260423T222313
CREATED:20230404T135202Z
LAST-MODIFIED:20230419T202543Z
UID:10000013-1681905600-1681909200@www.clevelandresearch.com
SUMMARY:Impact of China’s Reopening and Its 2023 Economic Outlook Webinar
DESCRIPTION:China surprised the world four months ago with a U-turn on its stringent COVID policy. Now that society is fully reopened\, many expect that the change could stabilize the global supply chain and boost commodity prices. But what is the real impact of China’s reopening on its economy and the world? Could China’s reopening boost global trade demand and alleviate some recession fear? Or will China be too busy fighting its own battles of the US-China competition and domestic debt issue? \nJoin CRC on Wednesday\, April 19 at 12:00 pm ET when they host Impact of China’s Reopening and Its 2023 Economic Outlook Webinar. \nIn this webinar\, our Macro Research Team will discuss the extent of recovery in China’s economic activities based on our channel research\, the most followed economic data\, and high-frequency data. Our analysts will also discuss CRC’s findings on China’s supply chain recovery\, the recent impact on commodity prices\, and its overall economic outlook. \nRegistration includes access to the live session\, webinar presentation deck and on-demand replay link. \n  \n  \nAbout the Presenter\n \nSkylar Xie\, CFA\nDirector of Macro Research\nCleveland Research Company \nSkylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research\, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. \nSkylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing\, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland\, Ohio. In May 2021\, Skylar received her MBA from the Wharton Business School in Philadelphia\, PA and is a CFA® charterholder.
URL:https://www.clevelandresearch.com/event/2023-china-economic-outlook-webinar/
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DTSTART;TZID=UTC:20230406T140000
DTEND;TZID=UTC:20230408T150000
DTSTAMP:20260423T222313
CREATED:20230323T184916Z
LAST-MODIFIED:20230512T175933Z
UID:10000012-1680789600-1680966000@www.clevelandresearch.com
SUMMARY:The New Customer Metrics Webinar
DESCRIPTION:How brands can calculate & optimize customer metrics across retailers for scale in connected commerce\n\nThought Leader Webinar Featuring Stackline\n  \nToday brands face increased competition\, escalating acquisition costs\, and diminished customer loyalty. However\, the solution isn’t more of the same. It’s something new. \nLeaders from organizations – from brand\, marketing\, sales\, BI/analytics\, finance\, and operations – must align around new customer metrics to focus on actions that will drive profitable growth. \nJoin Cleveland Research Company and Stackline on Thursday\, April 6 at 2:00 pm ET for our Thought Leader Webinar: The New Customer Metrics. \nDuring this session\, Stackline’s CEO\, Michael Lagoni\, will detail the critical metrics and key actions that brand leaders must embrace to scale more thoughtful growth in connected commerce. \nKey highlights: \n\nMethods for calculating key brand metrics like Churn\, Churn Switch\, and Customer Lifetime Value (CLV) that your organization can align on\nDetails on the impact degrading customer brand loyalty has on acquisition economics\nInsight into how Shopper Journey Management solutions (or SJM) are utilized across markets to improve CLV\n\n  \nAbout the Presenters\n\nMichael Lagoni\nChief Executive Officer\nStackline \nMichael is the CEO of Stackline\, an award-winning connected commerce technology company. On a mission to fuel the future of commerce by bringing brands and customers closer together\, Stackline enables commerce performance for over 7\,000 brands worldwide. G2 has recently recognized Stackline as a Leader in Ecommerce Analytics and Retail Analytics and a High Performer in Retail Media Advertising Platforms\, Retail Intelligence\, Market Intelligence\, and Online Marketplace Optimization Tools. \nHeadquartered in Seattle\, Stackline has offices in Minneapolis\, New York\, Salt Lake City\, London\, and Buenos Aires. Before founding Stackline\, Michael held data analytics roles at Amazon and The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence. Michael earned his MBA from Harvard Business School. \nAbout Stackline\neCommerce is changing the way brands interact with consumers – and Stackline is powering that change by helping companies reach their audience and build loyalty at global scale. The company’s eCommerce platform unites real-time data across shopper\, marketing\, operations and competitive intelligence. It also equips brands with tools to automate and execute eCommerce marketing and operations\, spanning the largest online retail platforms. Stackline’s products are among the critical resources brands need to succeed given the rapid acceleration of the online retail space. \n  \n \nNick Fischietto\nExecutive Director\, eCommerce Council \nCleveland Research Company \nNick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring  channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/the-new-customer-metrics-webinar/
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DTSTART;TZID=UTC:20230404T120000
DTEND;TZID=UTC:20230404T130000
DTSTAMP:20260423T222313
CREATED:20230321T163333Z
LAST-MODIFIED:20230404T184432Z
UID:10000011-1680609600-1680613200@www.clevelandresearch.com
SUMMARY:Getting More for Your Retail Media Spend at Target
DESCRIPTION:Thought Leader Webinar Featuring Harvest Group\n  \nOne of Target’s top priorities this year is deepening digital engagement with guests. Target Circle was introduced in 2019\, and since then\, the user base has doubled and is still growing\, with over 100 million shoppers now using the platform. Target’s retail media network “Roundel” has also grown 60% in the last two years. Our research shows Target plans to accelerate digital personalization through both Circle and Roundel in 2023\, aiming to provide guests with more tailored / relevant experiences. \nJoin CRC and special guest Harvest Group on Tuesday\, April 4 at 12:00 pm ET for our latest Thought Leader Webinar: Getting More for Your Retail Media Spend at Target. \nDuring this session\, Mark Stamps\, Harvest Group’s Vice President of Digital Commerce\, will discuss creative ways to optimize your ad spend at Target. \nOther discussion topics include: \n\nGetting “credit” for your ad spend: implications of Target’s recent policy changes on Roundel budgets\nUpdates to Criteo and Citrus Ads and differences between the two\n\nNow in its fifth year\, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices\, we offer exclusive data to help teams address tactical topics and real-time challenges.​​ \n  \n\nAbout the Presenters\n \nMark Stamps\nVice President of Digital Commerce\nHarvest Group \nMark Stamps is the Vice President of Digital Commerce at Harvest Group – a leading omni-channel agency that provides full-service management teams & consulting services for consumer-packaged goods companies at the world’s largest retailers. At Harvest Group\, Mark leads the development and deployment of digital capabilities and strategies that are leveraged by top brands representing over $6 Billion in retail sales. Mark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G\, Mark led multiple retail sales teams across a variety of product categories and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands. \nAbout Harvest Group\nHarvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart\, Walmart.com\, Sam’s Club\, Kroger\, Target\, Amazon and Costco. \nHarvest Group’s multi-functional team of retail experts leverages proprietary systems and technology to help clients unlock insights and deliver growth. Harvest Group offers a connected commerce solution where we provide account management\, digital content management\, retail media management\, and replenishment services. \n  \n \nBen Metzger\nExecutive Director\, Traditional Retail Council \nCleveland Research Company \nBen is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights\, identifying inflections and providing actionable conclusions for suppliers across the mass\, club\, grocery and dollar channels. Ben was a former intern on CRC’s Consumer Team before joining the firm full-time. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.
URL:https://www.clevelandresearch.com/event/optimizing-retail-media-spend-at-target/
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DTSTART;TZID=UTC:20230321T140000
DTEND;TZID=UTC:20230321T150000
DTSTAMP:20260423T222313
CREATED:20230301T183440Z
LAST-MODIFIED:20230324T181937Z
UID:10000009-1679407200-1679410800@www.clevelandresearch.com
SUMMARY:Building Multichannel Packaging & Supply Chain Strategies That Enable Brand Growth & Optimize Total Network Costs
DESCRIPTION:CRC Thought Leader Webinar Featuring Menasha Packaging Company\n  \nAre you struggling with how to optimize your packaging and merchandising supply chain across all channels (in-store and online) where opportunities exist for your brand? \nJoin Cleveland Research Company and Menasha Packaging on Tuesday\, March 21 at 2:00 pm ET for our next Thought Leader Webinar. \nDuring this session\, Paul Murphy\, Menasha’s VP of Retail Strategy & Sales\, will talk about best-in-class approaches to activating multichannel supply chain profitably and doing it in a way that allows you to scale as your volume opportunities increase regardless of retailer or channel. \nOther discussion points include: \n\nLeveraging category\, competitive\, and supply chain data to drive year-over-year continuous improvement initiatives\nHow the right supply chain can enable regional assortment strategies for channel leading retailers\nThe value of driving sustainable design initiatives within your organization\, and what leading retailers are asking for today\n\nNow in its fifth year\, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices\, we offer exclusive data to help teams address tactical topics and real-time challenges. \n  \n\nAbout the Presenters\n\nPaul Murphy\nVice President of Retail Strategy & Sales\nMenasha Packaging Company \nSince January 2019\, Paul Murphy has served as Vice President of Retail Strategy and Sales for Menasha Packaging Company\, LLC. Menasha Packaging Company\, LLC\, is a wholly owned subsidiary of Menasha Corporation and the Corporation’s largest operating company. \nPaul joined Menasha in 2001 as a General Manager\, following Sales\, and General Management positions with Boise Cascade\, MacMillan Bloedel\, and Pratt Industries\, and has held leadership roles in multiple Menasha businesses. In the early 2000’s\, Murphy helped lead Menasha’s transformation from an industrial and graphics packaging provider\, into the leading retail focused merchandising solutions provider in North America\, developing meaningful relationships with the Channel Leading Retailers in the U.S.\, resulting in strong Retailer-CPG collaborations and thought Leadership. From 2001 through 2019 he held successive leadership positions across the company including General & Sales Management roles. In 2017 he was named Vice President of Sales and Operations for the paperboard packaging business\, with multiple operations in the U.S. In 2019\, he was named Vice President of Retail Strategy and Sales for Menasha. Murphy has extensive experience in industrial packaging\, Retail\, POP/Display\, and on/off shelf merchandising\, and has played a key role in developing strategies and tactics to support the strategic focus and growth of Menasha Packaging. \nMurphy is a graduate of Lambuth College (BA) and University of Memphis (MA). \nAbout Menasha Packaging Company\, LLC\nMenasha is the industry’s largest independent\, retail-focused packaging and merchandising solutions provider. Yet\, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value\, delivered on time and just in time\, across the entire integrated merchandising supply chain. \n  \n\nNick Fischietto\nExecutive Director\, eCommerce Council\nCleveland Research Company \nNick is the Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. Nick holds a Bachelor’s Degree in Finance from The Ohio State University.
URL:https://www.clevelandresearch.com/event/building-multichannel-packaging-supply-chain-strategies/
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DTSTART;TZID=UTC:20230208T120000
DTEND;TZID=UTC:20230209T130000
DTSTAMP:20260423T222313
CREATED:20230124T170634Z
LAST-MODIFIED:20241024T143152Z
UID:10000007-1675857600-1675947600@www.clevelandresearch.com
SUMMARY:U.S. Economic Outlook for 2023 Webinar
DESCRIPTION:With inflation showing widespread signs of easing in recent months\, optimism is rising that the economy might be able to achieve a soft landing. However\, the inflation level is still elevated despite its recent retreat. In the backdrop of high inflation\, December’s U.S. retail sales showed the biggest drop in a year\, suggesting weakening consumer demand and softer growth in 2023. \nTo ensure inflation will return to its long-term target\, the Fed indicates that it will likely continue to tighten rates in 2023. Higher borrowing costs will likely weigh on corporate profits and consumer spending. \nJoin CRC’s Macro Team on Wednesday\, February 8 at 12:00 pm ET when they host the U.S. Economic Outlook for 2023 Webinar. \nAs headwinds are expected to continue this year\, CRC’s Macro Team will discuss where the U.S. economy is headed in 2023 to help you plan for uncertainties and hedge potential risks. \nKey discussion topics include: \n\nInflation: CRC’s latest 2023 & 2024 inflation forecasts\nConsumer spending: recent trends & forecasts on consumer spending\, savings & balance sheet\nEconomy: GDP forecasts & recession risk analysis\nLabor market: unemployment rate & wage growth forecasts\nRaw materials & supply chain: progress of supply chain recovery (including updates on China) & raw material pricing trends\n\nIf you cannot attend the live session\, you can still register to receive the presentation deck and audio replay we’ll send out after the call. \n  \nAbout the Presenter\n \nSkylar Xie\, CFA\nDirector of Macro Research\nCleveland Research Company \nSkylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research\, connecting the dots between CRC’s bottoms-up channel research and top-down economic data. \nSkylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing\, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland\, Ohio. In May 2021\, Skylar received her MBA from the Wharton Business School in Philadelphia\, PA and is a CFA® charterholder.
URL:https://www.clevelandresearch.com/event/u-s-economic-outlook-for-2023-webinar/
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