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SUMMARY:Case Study: How LIXIL & Stackline Partnered to Create a More Effective Retail Media Strategy
DESCRIPTION:CRC Thought Leader Fireside Chat\n  \nThe digital competitive landscape is continuously evolving\, driven by changing shopper demands and a low barrier to entry for emerging brands. As a result\, retail media networks see a surge of new entrants annually – increasing competition and costs making it more difficult to grow market share. To address these ever-shifting challenges\, brand marketers are now adopting full-funnel strategies that cater to the modern shopping journey\, ensuring product visibility every time and everywhere shoppers are ready to buy. \nIn order to modernize legacy advertising strategies among LIXIL’s expansive product suite within the realm of a healthy (but not endless) budget\, the team partnered with Stackline to gain a more comprehensive understanding of their customer’s lifecycle.  \nOnce level-setting with who LIXIL’s shoppers are\, Stackline developed an advertising\, content\, and catalog strategy\, to help LIXIL engage customers at every stage of the funnel and effectively drive sales. \nJoin Cleveland Research Company for our upcoming Thought Leader Fireside Chat. \nDuring this session\, CRC’s Nick Fischietto will lead Stackline’s Ericka Cantave and LIXIL’s Mittal Shah in an insightful discussion around the challenges legacy brands like LIXIL are facing and real-world solutions they’ve found to increase visibility and performance in today’s markets. \nOther discussion points include: \n\nIdentifying whitespace/growth opportunities\nPrioritizing the right products across channels\nReaching customers throughout their purchase journey\nImplementing full-funnel go-to-market strategies\nIncreasing sales impact outside of advertising\n\nRegistration includes access to the on-demand replay we’ll send out after the call. \n  \nAbout the Presenters\n\nNick Fischietto\nExecutive Director\, eCommerce\nCleveland Research Company \nNick is the Executive Director of the eCommerce Council at Cleveland Research Company focusing on the eCommerce industry. In his role\, he leads the research process specializing in gathering channel insights to identify key inflections and trends within the industry. His goal is to take the proprietary market intelligence to help educate organizations and better enable his clients to navigate the dynamic and blurring channels of ecommerce and retail in order to make better strategic decisions and smarter investments. \nNick holds a Bachelor’s Degree in Finance from The Ohio State University. \n  \n\nEricka Cantave\nAssociate Director\, Professional Services\nStackline \nWith over 20 years of experience in the retail industry\, Ericka Cantave is currently an Associate Director of Professional Services at Stackline. Her diverse expertise includes fashion buying\, merchandising\, and e-commerce\, making her a valuable asset to her clients at Stackline. \nIn recent years\, Ericka has been instrumental in developing and implementing solid strategies for her clients across various categories\, including consumer electronics\, vitamins\, and baby strollers. She understands the dynamics and challenges faced by today’s retailers\, from Amazon and Walmart to Target and beyond. \nIn addition to her role at Stackline’s Seattle office\, Ericka is a proud mother of four. She enjoys spending time with her family and discovering new restaurants in her neighborhood. \n  \n\nMittal Shah\nDirector\, eCommerce Business Development\nLIXIL \nMittal Shah is the Leader of Business Development for E-commerce at LIXIL– home of American Standard and Grohe brands. Mittal leads the E-commerce Center of Excellence at LIXIL. ‘Experimenting and learning’ is at the heart of everything she does\, which is apparent in Mittal’s career journey to date. She has worked for companies including Ann Taylor Inc.\, Bayer\, and Mondelez in roles ranging from design\, marketing\, product design\, and now e-commerce.
URL:https://www.clevelandresearch.com/event/case-study-lixil-stackline-partnership-effective-retail-media-strategy/
LOCATION:OH
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