Online shopping and home delivery have become an integral part of modern consumerism. As a result, packaging is becoming a key brand building tool and has gained extreme importance in the marketing mix since consumers study many more products displayed on virtual and store shelves before purchasing.
Join CRC on Thursday, July 28 at 2:00 pm ET for our inaugural Traditional Retail Thought Leader Webinar – Optimizing the Omnichannel Brand Experience – featuring Menasha.
CRC’s Traditional Retail Council Director, Ben Metzger, will sit down with Menasha’s Senior Director of Retail & Category Strategy, Regina Bailey, to discuss the impacts on your brand when it is shipped and ways to improve the shopper’s experience.
Additional topics that we’ll cover include…
• How do you utilize proprietary data analytics tools to ensure packaging investments provide high impact results in an omnichannel environment?
• What message does it send when the product arrives damaged or in a box that shipped more air than product?
• How does your package appear upon arrival? Is it holding up to the trip?
• Are you able to customize the shopping/unboxing experience?
CRC’s 2022 Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices, CRC’s Thought Leader Webinar Series offers exclusive data to help teams address tactical topics and real-time challenges.
Senior Director of Retail & Category Strategy
Menasha Packaging Company, LLC
Regina is an experienced CPG executive in the areas of Sales, Shopper Marketing, Retail Category Data Analytics & Insights for customers, consumers, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners. Prior to Menasha, Regina led the North American Category Management and Shopper Insights team for Unilever and Newell Brands. Prior to that, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales, marketing, and business development. Outside of the office, Regina and her family volunteer to raise funds for local Cancer charities, as well as Mercy Hospital Foundation. In her downtime, you will find Regina gardening, walking the trails of NW Arkansas, or doing a little retail exploration (that’s code for Shopping.)
About Menasha Packaging Company, LLC
Menasha is the industry’s largest independent, retail-focused packaging and merchandising solutions provider. Yet, what most impresses the world’s leading retailers and consumer packaged goods companies is our commitment to Go Beyond the expected. They receive the greatest measurable value, delivered on time and just in time, across the entire integrated merchandising supply chain.
Executive Director, Traditional Retail Council
Cleveland Research Company
Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery and dollar channels. Ben was a former intern on CRC’s Consumer Team before joining the firm full-time. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.