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CRC’s 2019 eCommerce Summit

Why Come?

Attendees come for one reason: to get answers to their most pressing questions on Amazon & omnichannel accounts like Walmart.com & HomeDepot.com.

Who’s It For?

Designed for VPs of eCommerce, Amazon account managers & the dot.com managers of omnichannel accounts, CRC’s event features forward-thinking keynotes, application-based breakouts & plenty of networking opportunities.

What Questions Will You Answer?

Omnichannel Leaders

Designed for eCommerce team leads and senior retail executives looking to not only identify omnichannel winners and losers, but develop strategies for these accounts to maximize the growth opportunity. Key topics will include developing a better understanding of how to capitalize on new digital advertising offerings from Walmart.com and HomeDepot.com, what opportunities exist to grow with Target.com, and how manufacturers are strategizing for the future of online grocery.


Adapting to Win with Walmart’s Digital Commerce & Omnichannel Strategies

Mark Stamps & Michael Turner, Harvest Group 

Does online really matter to Target and how should we think about it in the context of our B&M business with the retailer?

Chris Cummings, The Bluebird Group

What makes Home Improvement omnichannel retail different and how can you win as a result?

Mark Herbek & Matt Leiser, Cleveland Research

The Evolution of Online Grocery – Key Developments & Opportunities in 2020 & Beyond

Scott Bender & John Selio, Cleveland Research

Case Study with Dean Foods – How our organization capitalized on the nascent online grocery opportunity and where are the next opportunities.

Neha Mallik, Dean Foods

Amazon Practitioners

Designed for Amazon practitioners looking to learn the latest in tactics and strategies to optimize and better plan their Amazon business in 2020 and beyond. Key topics covered will include both foundational and advanced sessions on Amazon marketing, developing clearer perspectives on metrics that matter the most to the Amazon business, applying analytics expertise to the Amazon team, effectively leveraging the 3P marketplace, and improving annual vendor negotiation outcomes.


Amazon Foundational Understanding – How is Amazon different from an ordinary retailer, how does it measure success, and what does our vendor manager care about?

Darcy Meier, Vi-Jon

How can we approach Amazon’s annual vendor negotiations collaboratively, resulting in better outcomes for both us and Amazon?

Daniel Duty, Conlego

Channel Strategy from a Brand’s Perspective- What does B2B look like in a world of Amazon, Marketplaces and Pricing Transparency?

Sam Mullins, GOJO

Amazon Foundational Understanding – How do I get started on Amazon advertising including what’s available, what metrics matter, and what’s the right amount to invest?

Selina Heckendorf, The Mars Agency 

The eCommerce Fun House – Metrics that drive eCommerce are totally different from the KPIs you use everywhere else

Eric Heller, Marketplace Ignition 

The Next Level of Amazon Advertising – Going Beyond Sponsored Products & Brands

Nich Weinheimer, Kenshoo 

Advanced Amazon Demand Generation – Getting Beyond Vanity Metrics and Driving Sustained Growth

Patrick Miller & Abi Harmon, Flywheel Digital 

How are manufacturers and 3rd parties optimizing their supply chains for Amazon success?

Speaker to be announced shortly

Strategy Formulation

Designed for senior retail executives and eCommerce professionals looking to develop strategies that position their companies for retail success. Key insights will be shared on how manufacturers can develop effective channel strategies, better control the marketplace, identify how the consumer is changing, and create effective, collaborative teams to capitalize on eCommerce. In addition, we’ll look beyond traditional retail channels to see what opportunities exist to drive growth by taking a cross-channel, platform-agnostic approach towards reaching consumers.


Brand Panel – How have manufacturer peers gained back control over pricing, assortment, and content on Amazon’s marketplace?

Whitney Gibson, Vorys; Charlie Ninegar, Spy; Robin Gabel, Yogi Tea; Denise Zmuda, Zebra Technologies

Organizational Strategy – What does good look like for eCommerce teams?

Jim Braun, Cleveland Research

B2B – How is the foodservice industry shifting to eCommerce, what are distributors investing in, and what opportunities exist for manufacturers?

Adrienne Moncrief, Cleveland Research

Shopper Insights – How is the Modern Consumer shopping differently, what role does Amazon play, and what matters in reaching them?

Laura Decker & Oksana Pelts, Cleveland Research

Beyond Advertising: Understanding how to implement cross-platform and cross-channel promotional strategies that drive meaningful, measurable online growth

Speaker to be announced shortly

Commerce Marketing – How do commerce marketing options compare across accounts and what does that mean for allocating spend?

Speaker to be announced shortly

Additional sessions to be announced at a later date
*Topics subject to change
**Depending on if we lay out times, subject to change


What Have Past Attendees Said About the Event?

“Always educational and thought-provoking day of speakers and networking.”

“The speakers were very frank about their experiences, both good and bad.”

“Getting confirmation of what we are doing or learning new things that can assist us going forward managing our eCom business.”

“The data CRC shared and general ideas from all groups about the future of eCom was valuable.”

“Each keynote speaker had relevant calls-to-action, it was a great way to start the day. I appreciate everyone’s personal stories and perspective on what’s happening in the world of eComm – great presentation styles and engagement with participants.”










 Wednesday, September 11

6:00 pm – 9:00 pm Evening Cocktail Reception

 Thursday, September 12

Highly productive one-day event packed with keynotes, breakouts, and networking opportunities

8:30 am – 10:00 am Keynote 1
10:00 am – 11:00 am Breakout Session 1
11:00 am – 12:00 pm Breakout Session 2
12:00 pm – 1:00 pm Lunch 
1:00 pm – 2:00 pm Breakout Session 3
2:00 pm – 3:00 pm Breakout Session 4
3:00 pm – 4:00 pm Breakout Session 5
4:00 pm – 5:00 pm Breakout Session 6
5:00 pm – 8:00 pm Post-Event Party 



Westin Seattle
1900 5th Ave
Seattle, WA 98101
(888) 627-8513

Reference: Cleveland Research Company 2019 eCommerce.  The room block will close August 19, 2019.

Click here to reserve your room

2019 Speakers 


Scott Bender
Senior Analyst

Jim Braun
Director, eCommerce Council

Christopher Cummings
The Bluebird Group

Laura Decker
Market Research Associate

Russ Dieringer
Executive Director

Daniel Duty
Founder & CEO

Robin Gabel
National Account Manager: eCommerce, Mass, Food
Yogi Tea

Whitney Gibson
Vorys, Sater, Seymour & Pease LLP

Abi Harmon
Senior Vice President Client Services
Flywheel Digital

Selina Heckendorf
Vice President, eCommerce/Amazon Strategy
The Mars Agency

Eric Heller
Marketplace Ignition

Mark Herbek
Executive Director

Michael Lagoni

Matt Leiser
Director, Home
Improvement Council
Cleveland CRC

Neha Mallik
Director of Sales
Dean Foods

Darcy Meier
Senior Director,  eCommerce


Patrick Miller
Co Founder
Flywheel Digital

Adrienne Moncrief
Director, Foodservice Council

Sam Mullins
Vice President,  eCommerce
GOJO Industries

Charlie Ninegar
Vice President of Revenue

Oksana Pelts
Director, eCommerce Council

John Selio
Research Associate

Mark Stamps
Director of Digital Commerce
Harvest Group

Michael Turner
Digital Commerce Lead
Harvest Group

Nich Weinheimer
Vice President,

Denise Zmuda
Senior Director, Channel Strategy
Zebra Technologies


See Photos from the 2018 eCommerce Summit 

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Westin Seattle
Sep 12, 2019
8:00 am - 5:00 pm
Westin Seattle
1900 5th Ave
Seattle, WA 98101 United States

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114