Empowering intelligent eCommerce decisions.

GET YOUR TICKET

Join us for CRC’s eCommerce Summit in Seattle to learn how to maximize key growth opportunities across your most dynamic customers.

THE SPEAKERS

Our knowledgeable, experienced speakers are committed to providing the most up-to-date information, guiding you toward differentiated insights for actionable takeaways.

THE AGENDA

Join us for a highly productive event packed with keynotes, breakouts, and networking opportunities.

Wednesday, September 11, 6:00 PM - 9:00 PM

Evening Cocktail Reception

Foyer

Thursday, September 12, 7:30 AM - 8:30 AM

Breakfast

Foyer/Grand Ballroom

Thursday, September 12, 5:00 PM - 8:00 PM

Summit Wrap Party

Foyer/Grand Ballroom

THE TICKETS

GET YOUR TICKET NOW

THE VENUE

Westin Seattle
1900 5th Ave
Seattle, WA 98101
888.627.8513

Reference Cleveland Research Company 2019 eCommerce. The room block will close August 19, 2019.

Click here to reserve your room.

1375 E 9th St. #2700 Cleveland, OH 44114   /   (216) 649-7250   /   info@clevelandresearch.com

© 2019 All Rights Reserved   /   Sitemap   /   Privacy   /   Compliance

Westin Seattle
1900 5th Ave
Seattle, WA 98101
888.627.8513

Reference Cleveland Research Company 2019 eCommerce. The room block will close August 19, 2019.

Click here to reserve your room.

Scott Bender
Senior Analyst, CRC

Laura Decker
Market Research Associate, CRC

Garrett Bluhm
VP Marketplace Strategy, Pattern

Russ Dieringer
Executive Director, CRC

Daniel Duty
Founder & CEO, Conlego

Robin Gabel
National Account Manager: eCommerce, Mass, Food, Yogi Tea

Whitney Gibson
Partner, Vorys, Sater, Seymour & Pease LLP

Abi Harmon
Senior Vice President Client Services, Flywheel Digital

Michael Lagoni
CEO, Stackline

Selina Heckendorf
Vice President, Commerce/Amazon Strategy, The Mars Agency

Matt Leiser
Director, Home Improvement Council, Cleveland CRC

Neha Mallik
Director of Sales, Dean Foods

Eric Heller
Chief Knowledge Officer, WPP Center of Excellence for Amazon

Mark Herbek
Executive Director, CRC

Darcy Meier
Senior Director,  eCommerce, Vi-Jon

Patrick Miller
Co Founder, Flywheel Digital

Oksana Pelts
Director, eCommerce Council, CRC

Adrienne Moncrief
Director, Foodservice Council, CRC

John Selio
Research Associate, CRC

Mark Stamps
Director of Digital Commerce, Harvest Group

Sam Mullins
Vice President, eCommerce, GOJO Industries

Charlie Ninegar
Vice President of Revenue, SPY

Michael Turner
Digital Commerce Lead, Harvest Group

Denise Zmuda
Senior Director, Channel Strategy, Zebra Technologies

Nich Weinheimer
Vice President, E-Commerce, Kenshoo

The Venue

THE TOPICS

Forward-thinking keynotes, application-based breakouts & plenty of networking opportunities for every area of your business.

Scott Bender
Senior Analyst, CRC

Garrett Bluhm
VP Marketplace Strategy, Pattern


Jim Braun
Director, eCommerce Council, CRC

Christopher Cummings
Partner, The Bluebird Group

Laura Decker
Market Research Associate, CRC

Ashley Dillon
Account Director, SFW


Russ Dieringer
Executive Director, CRC

Daniel Duty
Founder & CEO, Conlego

Robin Gabel
National Account Manager: eCommerce, Mass, Food, Yogi Tea

Whitney Gibson
Partner, Vorys, Sater, Seymour & Pease LLP

Kyle Gustafson
Senior Consultant, Simpactful


Abi Harmon
Senior Vice President Client Services, Flywheel Digital

Selina Heckendorf
Vice President, eCommerce/Amazon Strategy, The Mars Agency

Eric Heller
Chief Knowledge Officer, WPP Center of Excellence for Amazon

Mark Herbek
Executive Director, CRC

Ged King
CEO, SFW


Kathleen Kobel
eCommerce Marketplace Manager, 

Medela

Michael Lagoni
CEO, Stackline

Matt Leiser
Director, Home Improvement Council, Cleveland CRC

Neha Mallik
Director of Sales, Dean Foods

Darcy Meier
Senior Director,  eCommerce, Vi-Jon

Patrick Miller
Co Founder, Flywheel Digital

Adrienne Moncrief
Director, Foodservice Council, CRC

Sam Mullins
Vice President, eCommerce, GOJO Industries

Charlie Ninegar
Vice President of Revenue, SPY

Oksana Pelts
Director, eCommerce Council, CRC

John Selio
Research Associate, CRC

Mark Stamps
Director of Digital Commerce, Harvest Group

Michael Turner
Digital Commerce Lead, Harvest Group

Nich Weinheimer
Vice President, E-Commerce, Kenshoo

Denise Zmuda
Senior Director, Channel Strategy, Zebra Technologies

Omnichannel Leaders

Designed for eCommerce team leads and senior retail executives. Key topics include understanding how to capitalize on new digital advertising offerings, and how manufacturers are strategizing for the future of online grocery.

* Topics & times are subject to change.

Amazon Practitioners

Designed for Amazon practitioners. Key topics include Amazon marketing, developing clearer perspectives on metrics, applying analytics expertise to the Amazon team, effectively leveraging the 3P marketplace, and improving annual vendor negotiation outcomes.

eCommerce Strategists

Designed for senior retail executives and eCommerce professionals. Key topics include how manufacturers can develop effective channel strategies, better control the marketplace, identify how the consumer is changing, and create collaborative teams to capitalize on eCommerce.

Omnichannel Leaders

Designed for eCommerce team leads and senior retail executives. Key topics include understanding how to capitalize on new digital advertising offerings, and how manufacturers are strategizing for the future of online grocery.

Amazon Practitioners

Designed for Amazon practitioners. Key topics include Amazon marketing, developing clearer perspectives on metrics, applying analytics expertise to the Amazon team, effectively leveraging the 3P marketplace, and improving annual vendor negotiation outcomes.

Strategy Formulation

Designed for senior retail executives and eCommerce professionals. Key topics include how manufacturers can develop effective channel strategies, better control the marketplace, identify how the consumer is changing, and create collaborative teams to capitalize on eCommerce.

Join us in Seattle on September 12, 2019


"Each keynote speaker had relevant calls-to-action, it was a great way to start the day. I appreciate everyone’s personal stories and perspective on what’s happening in the world of eComm—great presentation styles and engagement with participants."


“Always educational and thought-provoking day of speakers and networking.”


“Getting confirmation of what we are doing or learning new things that can assist us going forward managing our eComm business.”

2019 eCommerce Summit

Where: Westin Seattle   |   When: September 12, 2019   |   Cost: $1,850

REGISTER HERE

Where: Westin Seattle

When: September 12, 2019

Cost: $1,850

Thursday, September 12, 8:30 AM - 10:00 AM

Keynote: Modern Commerce 2.0 — CRC’s Perspective on Smart Strategies for an Increasingly Competitive World

Russ Dieringer, Executive Director of eCommerce, CRC

Thursday, September 12, 10:00 AM - 11:00 AM

Breakout 1: Pick One

Unbeatable Brands:  eCommerce strategies to build brand loyalty amidst infinite selection — eCommerce Strategists
Michael Lagoni, CEO, Stackline 

How are Millennial and Gen Z consumers using Amazon along their customer journey? — eCommerce Strategists
Laura Decker, Market Research Associate, CRC
Oksana Pelts, Director of eCommerce, CRC 

Amazon Foundational Understanding: How is Amazon different from an ordinary retailer, how does it measure success, and what does our vendor manager care about? — Amazon Practitioners
Darcy Meier, Senior Director of eCommerce, Vi-Jon

Thursday, September 12, 11:00 AM - 12:00 PM

Breakout 2: Pick One

The Next Level of Amazon Advertising: Going Beyond Sponsored Products & Brands — Amazon Practitioners
Nich Weinheimer, Vice President of eCommerce, Kenshoo 

Channel Strategy from a Brand’s Perspective: What does B2B look 
like in a world of Amazon, Marketplaces and Pricing Transparency? — Amazon Practitioners
Sam Mullins, Vice President of eCommerce, GOJO 

Amazon Foundational Understanding: How do I get started on Amazon advertising including what’s available, what metrics matter, and what’s the right amount to invest? — Amazon Practitioners
Selina Heckendorf, Vice President, eCommerce/Amazon Strategy, 
The Mars Agency

Thursday, September 12, 12:00 PM - 1:00 PM

Networking Lunch

Foyer/Grand Ballroom

Thursday, September 12, 1:00 PM - 2:00 PM

Breakout 3: Pick One

The Amazon Hybrid Selling Model: How to successfully sell to Amazon 1P and 3P — Amazon Practitioners
Kathleen Kobel, eCommerce Marketplace Manager, Medela 

Adapting to Win with Walmart’s Digital Commerce & Omnichannel Strategies — Omnichannel Leaders
Mark Stamps, Director of Digital Commerce, Harvest Group Michael Turner, Digital Commerce Lead, Harvest Group 

Negotiating to Win: Strategies for Engaging Retailers — Amazon Practitioners
Daniel Duty, Founder & CEO, Conlego 

Winning Home Improvement Pros with Integrated eCommerce: How to best leverage and coordinate data, digital channels and tools to drive Pro customer engagement and sales
 — Omnichannel Leaders

Ged King, CEO & Ashley Dillon, Account Director, SFW

Thursday, September 12, 2:00 PM - 3:00 PM

Breakout 4: Pick One

Staying Ahead of the Evolving Marketplace Operating Models — Amazon Practitioners
Garrett Bluhm, VP Marketplace Strategy, Pattern 

Advanced Amazon Demand Generation: Getting beyond vanity metrics and driving sustained growth. — Amazon Practitioners
Patrick Miller, Co-Founder, Flywheel Digital 
Abi Harmon, Senior Vice President of Client Services, Flywheel Digital

Case Study with Dean Foods: Perspective on Building an eCommerce Business in Categories that are Just Starting to Emerge Online — Omnichannel Leaders
Neha Mallik, Director of Sales, Dean Foods

Thursday, September 12, 3:00 PM - 4:00 PM

Breakout 5: Pick One

An Insider’s Look: How Brands are Regaining Control of Product Sales on Amazon to Stop Channel Conflict and Brand Erosion  eCommerce Strategists
Panelists: 
Robin Gabel, National Account Manager of eCommerce, Mass, Food, Yogi Tea
Denise Zmuda, Senior Director of Channel Strategy, Zebra Technologies
Charlie Ninegar, Vice President of Revenue, Spy  
Moderator: Whitney Gibson, Partner, Vorys 

What makes Home Improvement omnichannel retail different and how can you win as a result?  Omnichannel Leaders
Mark Herbek, Executive Director of Home Improvement, CRC 
Matt Leiser, Director of Home Improvement, CRC 

How do we create successful eCommerce teams?  eCommerce Strategists
Jim Braun, Director of eCommerce, CRC 

B2B Foodservice: How the Industry is Shifting to Online/Digital Ordering — eCommerce Strategists
Adrienne Moncrief, Director of Foodservice, CRC

Thursday, September 12, 4:00 PM - 5:00 PM

Breakout 6: Pick One

The eCommerce Fun House: Metrics that drive eCommerce are totally different from the KPIs you use everywhere else eCommerce Strategists
Eric Heller, Founder, Chief Knowledge Officer, WPP Center of Excellence for Amazon 

eCommerce Private Label Brands: Same Game, Different Channel?
 Amazon Practitioners

 Kyle Gustafson, Senior Consultant, Simpactful 

The Evolution of Online Grocery: Key Developments & Opportunities in 2020 & Beyond — Omnichannel Leaders
Scott Bender, Senior Retail Analyst, CRC 
John Selio, Retail Research Associate, CRC 

Target’s Omni Channel Evolution — Omnichannel Leaders
Chris Cummings, Partner, The Bluebird Group

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06

01

02

03

Christopher Cummings
Partner, The Bluebird Group

Jim Braun
Director, eCommerce Council, CRC

Ashley Dillon
Account Director, SFW

Kyle Gustafson
Senior Consultant, Simpactful

Kathleen Kobel
eCommerce Marketplace Manager, Medela

Ged King 
CEO, SFW