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Amazon Hybrid Selling Strategy: Benefits, Considerations, and Tactical Steps for Success

CRC Thought Leader Webinar featuring Retail Bloom


We have seen an uptick in interest among brands to pursue the 1P/3P hybrid model on Amazon, whether in response to tighter fulfillment center space, increasing costs to serve Amazon 1P, or one of several other reasons.  Under the hybrid model, the brand maintains its 1P relationship with Amazon while also offering assortment on the 3P marketplace.  As brands are intrigued by the benefits and opportunities that can come with the hybrid model, many questions follow regarding both strategy and execution.

Join CRC’s eCommerce analysts along with Retail Bloom – an eCommerce life-cycle partner that provides resources for each phase of brand development – for our fifth webinar installment of CRC’s Thought Leader Webinar Series where we’ll dig into the key questions related to the hybrid model.

In this 60-minute session, Retail Bloom’s Co-Founder, Nicole Reich will join CRC’s eCommerce Director, Claire McBride to discuss why a hybrid selling strategy may be right for you, and what you’ll need to consider for a successful launch.  Nicole will also share a case study example of a successful hybrid strategy.

During the webinar, Nicole will discuss:

  • Key benefits and considerations of the Amazon hybrid selling strategy
  • How to implement a successful hybrid strategy
  • Capabilities and resources you’ll need to launch your own seller account
  • Case study example of a brand running a successful hybrid strategy

If you can’t make it to the live call, you can still register to get the full slide deck and audio replay we’ll share after the call.

CRC’s 2021 Thought Leader Webinar Series is a curated program of essential content, industry intelligence, and exclusive data to help digital practitioners formulate and execute strategic eCommerce plans.

When you register for the webinar, you’re gaining access to the most topical eCommerce insights.  The Thought Leader Webinar Series is promised to offer exciting content covering a number of topics including Q&A opportunities with our expert speakers.



About the Presenters


Nicole Reich, Co-Founder, Retail Bloom

Nicole Reich
Retail Bloom

As VP of Sales & Marketing and Co-Founder of Retail Bloom, Nicole oversees all growth and business development aspects of Retail Bloom’s service offerings. She is passionate about helping consumer staple brands strategically craft plans for optimal eCommerce growth and has honed her ability to guide organizations through their respective challenges and opportunities across the value chain. On Amazon and Walmart.com, she is proficient assisting brands with all areas of inventory fulfillment, brand protection, content optimization, and advertising for both 1P and 3P accounts.

About Retail Bloom

Launched in 2015, Retail Bloom stemmed from an organic outgrowth of our parent company, Aleva Stores. After seeing success in our own marketplace division, we quickly realized that our knowledge and expertise could be used to help other companies. With continued discussion and planning, leadership made the decision to branch out to provide marketplace advising and solutions for other businesses.

Today, we are in the top 1% of sellers on Amazon, and we’ve grown to become a trusted marketplace service provider for numerous thriving brands. Our vision is to nurture our brand’s strategy and stay ahead of the game in the marketplace world.


Claire McBride, Director, eCommerce, Cleveland Research Company

Claire McBride
Director, eCommerce Council
Cleveland Research Company

Claire is the Director of the eCommerce Council at Cleveland Research Company developing insights and providing actionable business intelligence to help CRC customers grow their eCommerce businesses. She is responsible for writing research, hosting strategic client events including roundtables and CRC’s eCommerce Summit, and engaging with over 200 leading branded manufacturers. Prior to her current role at CRC, Claire spent time building strategy for a startup vitamins & supplements company and also worked for KeyBank, advising consumer and retail clients on M&A transactions and debt and equity financings.

Claire holds a Bachelor’s Degree in Corporate Financial Management from The University of Akron. She currently resides in Strongsville with her husband and son.

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Jul 27, 2021
2:00 pm - 3:00 pm

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