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2022 Home Improvement Summit

Maximizing the Home Improvement
Retail Opportunity in 2023 & Beyond


In the first 18 months of the pandemic, home improvement retail benefitted from rising home prices, less going out activities, and stimulus spending.  Over the last 12 months, significant supply chain challenges, unprecedented labor shortages, and sharply higher mortgage rates are limiting traffic across retail, sparking fears of a recession.  Thanks to notable lifestyle shifts over the last two years, consumers are still spending more time at home, and home improvement project intentions are still sharply higher than pre-pandemic in most categories

Understanding the shopper’s evolving path to purchase, along with retailers’ key merchandising initiatives, is critical to ensure channel marketing efforts, team resources, and company investments are aligning to the areas of largest upside.

Join Cleveland Research Company this December for our 10th annual Home Improvement Summit. Taking place in person in Atlanta, we’re excited to bring our experts together all in one place and be an even better resource to our home improvement community.

Between our state of the industry update, to key merchandising strategies, and sessions around digital best practices and consumer behavior shifts, CRC experts will share key insights and top action items to help you and your team maximize the home improvement channel opportunity in 2023 and beyond.

Registration includes access to the event, cocktail reception the night before the show, key CRC presentations, lunch and several networking opportunities.



Summit Agenda


Cocktail Reception December 14 | 6:00 pm – 8:00 pm ET

Welcome Cocktail Reception

Join the CRC team for our opening night welcome reception. Catch up with old colleagues and network with new home improvement pros.

Breakfast December 15 | 7:00 am – 8:00 am ET


Get a jump start on the day or kick your morning into high gear with a cup of joe.

Welcome Remarks December 15 | 8:00 am – 9:00 am ET

State of the Home Improvement Industry

Mark Herbek, Executive Director, CRC
Omarr Aleem, Senior Research Analyst, CRC

Phone Break December 15 | 9:00 am – 9:15 am ET

Phone Break

Key Merchandising Initiatives December 15 | 9:15 am – 10:45 am ET

Key Merchandising Initiatives at the Homecenters

Omarr Aleem, Senior Research Analyst, CRC
Mark Herbek, Executive Director, CRC

Phone Break December 15 | 10:45 am – 11:00 am ET

Phone Break

REEF December 15 | 11:00 am – 12:00 pm ET

Maximizing the Digital ROI Opportunity at Home Depot & Lowe’s

Claire Obertin, Market Research Associate, CRC

Lunch December 15 | 12:00 pm – 1:00 pm ET

Networking Lunch

Shopper Behavioral Shifts December 15 | 1:00 pm – 1:45 pm ET

Examining the Most Important Shopper Behavioral Shifts 2 Years Later

Ariadne Skoufos, Director, Advisory, CRC

Phone Break December 15 | 1:45 pm – 2:00 pm ET

Phone Break

December 15 | 2:00 pm – 3:00 pm ET

The 2023 Vendor Playbook – Strategic Shifts, Best Practices and New Ideas

Matt Leiser, Director, Home Improvement Council, CRC

Closing Remarks December 15 | 3:00 pm – 3:30 pm ET

Closing Remarks and Conclusions

We’ll close out the Forum with conclusions and final remarks from CRC’s Home Improvement Team.




Summit Speakers


Mark Herbek

Executive Director, Home Improvement Council
Cleveland Research Company

As a founder of Cleveland Research Company, Mark has analyzed the Home Improvement and Building Products Industry for more than 20 years, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer path to purchase decision process. Mark has been invited to speak at dozens of the top global industry events, including key conferences, industry tradeshows, and distributor and association meetings. Mark graduated with a degree in Biology from Hastings College and has earned the right to use the CFA designation, the most prestigious and globally recognized postgraduate professional certification in the industry.


Omarr Aleem

Senior Research Analyst
Cleveland Research Company

Omarr is a Senior Analyst and Partner at Cleveland Research Company covering the home improvement and new construction space. Since the Firm’s inception, he has spent the last 13 years analyzing homecenters and new construction for our equity research business, along with helping vendors win in today’s changing environment, and presenting insights at key conferences and tradeshows.

Omarr received a B.A. in business administration from Georgetown University.


Matt Leiser

Matt Leiser

Director, Home Improvement Council
Cleveland Research Company

Matt is the Director of the Home Improvement Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.

Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison.



Ariadne Skoufos

Ariadne Skoufos

Director, Advisory
Cleveland Research Company

Ariadne is CRC’s resident “data nerd” and has been with the firm since 2017. She has expertise in survey writing, multi-level analysis, and turning consumer insights into actionable strategies. Ariadne is involved in most stages of the project process, from ideation and scoping, to survey design, to analysis and deliverable creation, and presentation. Ariadne holds a Bachelor’s Degree in Urban Studies and Studio Art from Vassar College.


Claire Obertin

Claire Obertin

Market Research Associate
Cleveland Research Company

Claire is a Market Research Associate at Cleveland Research Company specializing in industry trends among Homecenters and Farm & Home Retail channels. Prior to joining CRC, Claire worked for Murex and J.P. Morgan Asset Management in Chief of Staff functions, supporting both organizations in capacity planning, strategic initiatives and project management.

Claire holds a Bachelor’s Degree in Marketing and Supply Chain & Operations Management with a minor in International Business from Miami University in Oxford, Ohio.



Hotel Information & Accommodations


Intercontinental Buckhead Atlanta

Intercontinental Buckhead Atlanta
3315 Peachtree Road N.E
Atlanta, GA 30326


Located in the heart of the prestigious Buckhead neighborhood, InterContinental Buckhead Atlanta is a stately and sophisticated hotel that offers the premier travel experience. Whether you’re traveling for business or pleasure, our luxury hotel features an inviting atmosphere with true southern charm.


Back To Events & Webinars
Home Improvement
Intercontinental Buckhead Atlanta
Dec 15, 2022
8:00 am - 3:30 pm
Intercontinental Buckhead Atlanta
3315 Peachtree Road N.E
Atlanta, GA 30326 United States

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114