Loading Events
Conference

2021 Virtual Home Improvement Summit

December 9 | December 14 | December 15 | December 16

Sixty four percent of U.S. homeowners anticipate spending more (either slightly or significantly more) on home improvement projects the next 1-2 years (compared to the last 1-2 years), a statistic that is 8 points higher than the same time last year. With homeowners anticipating doing a broad mix and balance of small and large projects over the next two years, this is a positive sign for the industry in total. Although, overall, homeowners are likely to DIY over 60% of projects in the next 6 months, slightly more are planning on hiring a Pro compared to the same time last year.

Between the growth in online relevance, increase in home improvement spend, challenges within the supply chain, and struggles with labor shortage, how does this impact suppliers, retailers and the home improvement business?

Join CRC for the 9th Annual Home Improvement Summit where we’ll provide frontline insights, new merchandising strategies and clear tactical recommendations to help maximize the home improvement opportunity across brick & mortar and eCommerce.

This event is exclusively created with you in mind with curated sessions prepared and presented by CRC’s Home Improvement experts.

If you can’t make it live, you can still register to receive the slide decks and recordings we’ll send out after the Summit.

*For a seamless registration experience, we recommend using a web browser other than Internet Explorer.

**This is a multi-day virtual event. Registration includes access to all Home Improvement Summit sessions.  Upon receipt, you will receive an email with the details and links you’ll need to access each webcast.  

 

Virtual Home Improvement Summit Agenda


DAY 1


Thursday, December 9, 2021
12:00 pm ET | 11:00 am CT

State of the Home Improvement Industry

Mark Herbek
Executive Director, Home Improvement
Cleveland Research Company

 

DAY 2


Tuesday, December 14, 2021
12:00 pm ET | 11:00 am CT

Macroeconomic Update: Reviewing the Future Drivers & Potential Headwinds for the Home Improvement Industry the Next 2-3 Years

Skylar Xie
Director, Macro Research
Cleveland Research Company

 

Transportation & Freight Update: Best Practices for Improving Supply Chain Dynamics with Home Depot and Lowe’s

Chris Johnson
Senior Research Analyst, Transportation and Logistics
Cleveland Research Company

 

DAY 3


Wednesday, December 15, 2021
12:00 pm ET | 11:00 am CT

GUEST PRESENTATION

Channel Management: How to Have a Seamless Connection Between Your In-Store and Online Business

Ged King
CEO
Sales Factory

Dave Geren
President
Sales Factory

 

DAY 4


Thursday, December 16, 2021
12:00 pm ET | 11:00 am CT

Profiling the Shifting Home Improvement Customer and the Emerging Role of Retail Media at Home Depot and Lowe’s

Ginny Tredway
Executive Director, Advisory & Consumer
Cleveland Research Company

Matt Leiser
Director, Home Improvement Council
Cleveland Research Company

Ross Walthall
Senior Research Analyst, Digital and Social Media
Cleveland Research Company

 

**Session topics, speakers, and forum agenda are subject to change.  

 

 

Virtual Home Improvement Summit Presenters


Mark Herbek, CFA
Executive Director / Partner
Cleveland Research Company

Mark was born and raised on a small farm in Nebraska, and has spent the last 20 years writing research on the consumer retail industry. During his 15 years at Cleveland Research Company, Mark has analyzed the Home Improvement and Farm & Ranch industries, specializing in identifying inflections to help vendors grow more profitably and better navigate the evolving customer purchase decision process. Mark has been invited to speak at dozens of industry events, including key conferences, industry tradeshows, and distributor and association meetings.

Mark graduated with a BA in Biology from Hastings College and has earned the right to use the CFA designation.

 

 

Skylar Xie Headshot

Skylar Xie, CFA
Director, Macro Research
Cleveland Research Company

Skylar is the Director of Macro Research at Cleveland Research Company. She was one of the founders of CRC’s macro research, connecting the dots between CRC’s bottoms-up channel research and top-down economic data.

Skylar holds a Bachelor’s Degree in Economics from Beijing Jiaotong University in Beijing, China. She also holds a Master of Science in Finance and graduated with Dean’s Academic Reward from Case Western Reserve University in Cleveland, Ohio. She also recently completed her MBA at Wharton Business School in Philadelphia, PA in May of 2021.

 

Chris Johnson cn21

Chris Johnson, CFA
Senior Research Analyst, Transportation and Logistics
Cleveland Research Company

Chris is a Senior Analyst at Cleveland Research Company covering the transportation sector including air, land, rail, ocean shipping, and 3PL industries. He joined CRC’s transportation team in 2010.

Chris received his undergraduate degree from the University of Notre Dame. He is a CFA® charterholder and member of the CFA Institute.

 

Ged King

Ged King
CEO
Sales Factory

Since taking over the reins of the agency his father founded in 1984, Ged King, chief executive officer of SFW, has transformed the small company into what is now the largest privately-owned marketing agency in the region. Bringing more than 20 years of experience in advertising, marketing communications, and branding insights to the table, King employs a scientific process to ensure his clients win in the marketplace. His belief in questioning standards (Why are we doing it this way? Is there a different, better way? Why can’t we…?) continually evokes new ideas and positive change for his clients.

Ged graduated from North Carolina State University with a degree in industrial engineering and began his career at Swing-N-Slide, growing the business from a $5 million company to a $50 million company. Today, Ged leads the SFW executive team and is also an adjunct professor of marketing, teaching second-year MBA students at Wake Forest University School of Business. Both Ged and SFW are the recipients of many awards across various categories.

A devoted road cyclist, Ged spearheads healthy living initiatives both within his company and the community. He and his wife and two children live in Greensboro, NC.

 

Dave Geren

Dave Geren
President
Sales Factory

Formerly the vice president of marketing for Lowe’s Home Improvement, Dave Geren began consulting with SFW in early 2015 before becoming a full-time team member. Geren is currently president, where he oversees SFW’s Marketing Strategy, Creative, and Communications & Content teams.

With more than 20 years of experience in strategy, branding, CRM, and multi-channel communications, Geren has worked in large and small retail, manufacturing, and ad agency environments. He graduated with a bachelor’s degree of communications in advertising from the University of Tennessee and lives in Clemmons with his wife and son.

 

Ginny Tredway

Ginny Tredway
Executive Director, Advisory & Consumer
Cleveland Research Company

Ginny has over 15 years of international experience working within the world of talent management and business consulting. She has partnered with businesses across the globe to support their strategic goals in the areas of talent management, organizational development, strategy, and process optimization. At CRC, Ginny leads our Advisory Services focused on creating and implementing robust programs to meet the strategic and operational needs of our clients. She works with our teams to create offerings which leverage our insights and expertize so that the projects she and her team deliver impact the business metrics which our clients care about.

Ginny earned her B.A. from the University of South Africa and her Honors and Masters of Commerce in Organizational Psychology from the University of Cape Town in South Africa. In her spare time, Ginny spends time with her husband and son, and can be found in the gym or exploring a new foreign country

 

 

Matt Leiser
Director, Home Improvement Council
Cleveland Research Company

Matt is the Director of the Home Improvement Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.

Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison.

 

Ross Walthall

Ross Walthall
Senior Research Analyst
Cleveland Research Company

Ross is a Senior Analyst and Partner at Cleveland Research Company covering digital media, memory, hard drive and processor sectors. Prior to his current role, Ross was an Associate covering the Restaurant/Foodservice sectors and lead the trade-focused market research business in this vertical. Ross has also worked in the financial technology industry, previously working as a technology consultant for Eze Software Group in Boston, MA.

Ross received a B.A. in economics and political science from Brown University.

 

Back To Events & Webinars
Home Improvement
Dec 9, 2021
12:00 pm - 1:30 pm
995.00

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114