How to Win with the Homecenters Online
Room: Harbor H
With online sales representing 4-5% of the overall industry, headlines often imply that eCommerce is less critical for home improvement when compared to other retail segments. Despite the headlines, CRC’s Mark Herbek and Matt Leiser will uncover the vital role that eCommerce plays in the path to purchase for US homeowners, supplementing (rather than replacing) the role of the traditional B&M storefront. In this session, we will explore how digital tools are transforming the shopping journey, highlight the unique, crucial role that national homecenters play, and describe the most effective playbook for vendors to maximize the new opportunities going forward.
*Presentation slides will be distributed following the event.
Mark Herbek | Executive Director | Cleveland Research Company
Mark is a founding partner and an Executive Director at Cleveland Research Company. Mark has spent the last 15 years analyzing trends across consumer retail primarily through the lens of home improvement, specializing in identifying inflections that help retailers, distributors, and manufacturers grow more profitably and better navigate the constantly evolving customer purchase decision process. Mark has been invited to speak at dozens of industry events including leading conferences, tradeshows, and association meetings.
Mark graduated with a BA in Biology from Hastings College and has earned the right to use the CFA designation. Mark lives in Denver, Colorado with his wife Suzanne and their two children, Benjamin and Elise.
Matt Leiser | Director, Home Improvement Council | Cleveland Research Company
Matt is the Director of the Home Improvement Council at Cleveland Research Company providing actionable business intelligence for CRC’s partners on home improvement and the building products industry for Pro, DIY, and eCommerce. Prior to his current role, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.
Matt holds a Bachelor’s Degree in Marketing from the University of Wisconsin – Madison. He currently resides in Chagrin Falls with his wife and son.