Category: 3 Things Back To CRC Insights

Amazon Shopper Data

Income Level and Amazon Shoppers: The Consumer Insights You Need to Know

Our Amazon Shopper Consumer Study suggests high income shoppers rely on eCommerce, and Amazon in particular, much more heavily than low and middle income Amazon shoppers. On average, high income shoppers are doing 57% of their annual purchases online, and... Read More

Holiday 2021

A Sneak Peek at Holiday 2021 for eCommerce Professionals

It seems like every year the holiday season comes around earlier and earlier, and so far, 2021 is no different. Our research from the supplier community suggests this year’s season will be even more elongated due to supply chain challenges... Read More

Digital Fulfillment

Digital Fulfillment: The Key Questions Your Organization Should Be Asking

Brands are facing continued transportation and shipping costs pressures, with benchmarking data from CRC’s Traditional Retail Council suggesting it's the top cost pressure for brands, above labor, commodities, packaging, and more. Retailers are feeling these same transportation and shipping cost... Read More

Instacart Kroger Partnership

Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership

Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of... Read More

Walmart Connect

Amazon Advertising and Walmart Connect Revenue; Shipt Partners with CitrusAd

Amazon’s “other” segment which is made up of predominately advertising revenue grew 87.5% Y/Y in 2Q21 vs. 76.8% in 1Q21. The increase in revenue growth was driven largely by continued acceleration in the ads business. Amazon continues to innovate in... Read More

eCommerce Brand Implications

eCommerce Brand Implications: Macro, Consumer, and Retail

Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer... Read More

2Q21 eCommerce Results

eCommerce Highlights from Retailers’ 2Q21 Results

Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to... Read More

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